Every New Year deserves to be looked at from a fresh perspective, be it from
the point of view of strategy or market roadmap. We spoke to industry leaders and partners on what
strategy they are going to employ and what products/technologies they think are
going to play a dominant role in the New Year. Since slowdown is still
persistent, we wanted to know when the market will take an upturn. On a lighter
side, we explored the personal life perspective during a slowdown and asked for
the New Year resolution.
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AJAI
CHOWDHRY, CHAIRMAN & CEO, HCL INFOSYSTEMS
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ABRAHAM THOMAS, MD, IBM INDIA
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RAJIV KAUL, MD, MICROSOFT INDIA
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RAJ SARAF CMD, ZENITH COMPUTERS
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JAMES S JONG DIRECTOR, SAMSUNG
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KAMLESH MEHTA, MD, VISUALAN
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SURESH PANSARI, DIRECTOR, RASHI PERIPHERALS
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SAURIN SHAH, MD, ASHTECH INFOTECH PVT LTD
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VINOD G, MD, ARCAMAX COMPUTERS SYSTEMS
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ANIL
VALLURI, DIRECTOR - SYSTEMS ENGINEERING, SUN MICROSYSTEMS
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KIRAN S
RAO, MANAGER MARKETING, WIPRO INFOTECH
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MANISH
AGRAWAL, DIRECTOR (MARKETING), VINTRON INFORMATICS
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ALOK
BHARADWAJ, GM, CANON
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MUKUND, MD, ACER INDIA PVT LTD
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ALOK
OHRIE, COUNTRY MANAGER CHANNELS, IBM INDIA
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PARAS SHAH, MD, NEOTERIC
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CHETAN SHAH, MD, XPRESS COMPUTERS
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SANJIV
KRISHEN, CHAIRMAN, IRIS COMPUTERS LTD
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ANIL GUPTA, MD, MICROTEK INTERNATIONAL
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SUDHIR S, GM, WELLWIN INDUSTRY LTD
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SANJIV
BHAVNANI, MD, INFOTECNICS INDIA LTD
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C SUJIT SINGH COUNTRY MANGER, DAX
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JOY GOSH, COUNTRY MANAGER INDIA, SYMANTEC
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SANDEEP
PARASRAMPURIA, DIRECTOR, THE BEST IT WORLD
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ANIL
SACHDEVA, CEO KADAM MARKETING
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ANAND
EKBOTE, MD, EMERSON NETWORK POWER (INDIA) PVT LTD
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T
SRINIVASAN, COUNTRY MANAGER, EMC
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SANJEEV
BHATIA, MD, ADVANTAGE COMPUTERS INDIA
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YASH
BHARDWAJ, SR GENERAL MANAGER, PCS INDUSTRIES LTD
AJAI
CHOWDHRY, CHAIRMAN & CEO, HCL INFOSYSTEMS |
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MARKET STRATEGY
|
- Ensure profitability for our channel partners
- Leverage our strong relationship with our principals to provide first-mover advantage in introducing new/latest technologies and services
- Enhance value-adds through training and innovative schemes
- Expand reach through the channel to newer segments and geographies
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MARKET ROADMAP
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PRODUCTS/TECHNOLOGIES |
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PC would become integral part of professional and
personnel life
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Internet delivery devices would become popular
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Watch out for gaming devices as well!
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PERSONAL LIFE PERSPECTIVE
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We had foreseen market downturn much in advance
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It was a good learning phase
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The sight of 3500 HCL-ites at silver jubilee function at
Pragati Maidan is still afresh in my mind
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NEW YEAR RESOLUTION
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- Ensure HCL’s leadership position
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ABRAHAM THOMAS, MD,
IBM INDIA |
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BUSINESS STRATEGY
|
- Capture mindshare among channel
partners
- Establish deep roots for IBM
among partners
- Create the top-of-the-mind
recall for the company
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MARKET ROADMAP
|
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PRODUCTS/TECHNOLOGIES |
- High-end Unix systems
- Storage technologies
- Linux operating system
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PERSONAL LIFE PERSPECTIVE
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- Boom or slowdown, I believe in
maintaining a balance between work and personal life
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NEW YEAR RESOLUTION
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- To make IBM the partner of
choice
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RAJIV KAUL, MD, MICROSOFT INDIA |
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BUSINESS STRATEGY
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- Continuously deliver on the .NET vision by launching PRODUCTS/TECHNOLOGIES that translate the vision into a reality. With the launch of MSN Explorer, Office XP and Windows XP in 2001, we are addressing the end user component of the .NET vision.
- Early next year we will launch Windows .NET the next version of the Windows 2000 Server range, and somewhere around the same time Visual Studio .NET, our suite of developer tools will also be introduced
- For enterprise customers we are introducing a range of Microsoft Solutions, a brand new area for us
- There will also be some interesting releases like the Tablet PC, Smart Devices and technologies for voice and handwriting recognition
- Then there’s "Stinger" - the codename for a next generation operating system for cell phone
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PRODUCTS/TECHNOLOGIES |
- Instant Messaging will change the way people keep in touch with what/who is important to them
- The Web Services concept will allow people to access and use information any time, any place at any device
- A digital world is fast becoming a reality. The PC will continue to be at the center of the user experience but will be joined by a growing range of intelligent devices, all connected by faster, cheaper and more reliable network connections.
- Towards the second quarter of 2002 we could see an increased push in the delivery of broadband services to Indian homes and offices by both domestic as well as foreign players.
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RAJ SARAF, CMD, ZENITH COMPUTERS |
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BUSINESS STRATEGY
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- Consolidate retail business
- Strengthen reach in upcountry markets
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MARKET ROADMAP
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- First quarter will continue to be flat since consumer business traditionally remains dull in JFM. Business should pick up in the second quarter and will take at least a year to regain momentum.
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PRODUCTS/TECHNOLOGIES |
- Internet technologies will take the center-stage around the PC
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JAMES S JONG, DIRECTOR, SAMSUNG |
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BUSINESS STRATEGY
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- Focus on channel improvement, channel quality, channel breadth and channel health
- To create the basis of a mutually beneficial relationship
- Take up the share of assembled PC segment
- Give customer a high quality, affordable price and reliable service solution
- Get into newer areas of business, like laptops
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MARKET ROADMAP
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- For SEIIT, market never took a downturn. November 2001 was a month of record sales and we are well on our way to achieve our target turnover for the year.
- From an industry perspective, the “upturn” is expected starting March 2002
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PRODUCTS/TECHNOLOGIES |
- Convergence of technologies is what will hit the stands this year
- Multipurpose storage like a DVD Combo, multipurpose phones like a PDA, MP3 and mobile phones
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NEW YEAR RESOLUTION
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- To grow along with our channels
- To give our customers the best technologies at their doorstep and get better and better in all aspects
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KAMLESH MEHTA, MD, VISUALAN |
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BUSINESS STRATEGY |
- Strengthen solution division called Visualan Integrated Technology Solutions
(VITS)
- Increase product portfolio in distribution division
- Increase presence in retail PC segment through own or franchisee show rooms
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MARKET ROADMAP
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PRODUCTS/TECHNOLOGIES |
- Hand held devices, palmtops and laptops, but the PC will continue to remain popular
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PERSONAL LIFE PERSPECTIVE
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- Meditation helps me beat the strain, so downturn actually helped me develop a good habit
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NEW YEAR RESOLUTION
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- To get more closer to the channels by traveling across the branches with increased personal interaction. "People don’t care how much you know, until they know how much you care."
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SURESH PANSARI, DIRECTOR, RASHI PERIPHERALS |
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BUSINESS STRATEGY |
- Consolidating the expansion we had in 2001
- Upgrade the market levels with new technology
- eEnabling support to partners
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MARKET ROADMAP
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PRODUCTS/TECHNOLOGIES |
- Lifestyle products like optical devices, cordless (radio frequency) mice, digital cameras, web cams and VoIP products should pickup among the upper class segment
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PERSONAL LIFE PERSPECTIVE
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- There was no change in our family life. We maintained our balance between family and business. In fact, we worked harder and created innovative ideas to maintain volumes.
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NEW YEAR RESOLUTION
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- To practice and lead the industry towards ethical business practices and create a win-win situation for partners and users.
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ANIL VALLURI, DIRECTOR - SYSTEMS ENGINEERING, SUN MICROSYSTEMS |
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BUSINESS STRATEGY |
- To offer return on assets (ROA) as a business proposition to customers to do more with less investment
- To pursue the vision, architecture, products and services of SunONE as a go-to-MARKET STRATEGY
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MARKET ROADMAP
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PRODUCTS/TECHNOLOGIES |
- Wireless technology is poised for a massive adoption through mobiles, wireless LANs and PDAs
- Other key technologies that are going to drive lot of business decisions are in the area of server and storage consolidation and disaster recovery
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PERSONAL LIFE PERSPECTIVE
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- Bad market is bad for everyone. Almost everyone gets impacted in the process. Sun has always been quite prudent when it came to spending and headcounts. From that perspective there has been very little impact. There is lot of focus on productivity, business numbers, judicious spending on travel and other expenses.
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KIRAN S
RAO, MANAGER
MARKETING, WIPRO INFOTECH |
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BUSINESS STRATEGY |
- n Position Wipro as an end-to-end comprehensive IT solutions provider
Focus on the high end of the services value chain
- Strive to provide the highest levels of customer satisfaction through robust quality processes and key organizational initiatives
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MARKET ROADMAP
|
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PRODUCTS/TECHNOLOGIES |
- Services that provide tangible value to consumers and corporates will succeed. Hence technologies that support such services will be the key.
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NEW YEAR RESOLUTION
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- Enhance the Wipro value proposition to customers
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VINOD G, MD, ARCAMAX COMPUTERS SYSTEMS |
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BUSINESS STRATEGY |
- Launch extensive media campaign
- Plans to open branch offices across India
- Roll out promotional programs to create a market pull
- Concentrate on volume sales
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MARKET ROADMAP
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PRODUCTS/TECHNOLOGIES |
- Internet communication devices and handheld devices will make waves
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PERSONAL LIFE PERSPECTIVE
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- The slowdown did not give me any extra time to pursue personal or family interests
- Adopted an aggressive approach to improve my business because of the downturn
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NEW YEAR RESOLUTION
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- To compete with MNCs and national brands in the market and to launch branch offices all over India within the next six months
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SANDEEP
PARASRAMPURIA, DIRECTOR, THE BEST IT WORLD |
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BUSINESS STRATEGY |
- Focus on our own brand of products
- Acquire distributorship of some multinational companies
- Expand to more number of cities
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MARKET ROADMAP
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PRODUCTS/TECHNOLOGIES |
- VoIP products would definitely create waves. Consequently, products like web cameras, digital cameras, speakers and mics, would do well
- LCD will also become very popular
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PERSONAL LIFE PERSPECTIVE
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- Nothing has changed. Instead, in these hard times had to concentrate more on business
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NEW YEAR RESOLUTION
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- Live up to channels’ expectations in terms of product quality and their profitability
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ANIL SACHDEVA, CEO
KADAM MARKETING |
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BUSINESS STRATEGY |
- Move focus beyond retail and
get into corporate sales
- Gradually reduce stake in the
reseller market
- Take the organization beyond
Delhi with an initial focus initially on Haryana
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MARKET ROADMAP
|
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PRODUCTS/TECHNOLOGIES |
- Information kiosks and Point-of-Sales machines will do good business
- Laptops will create excitement as LCD cost is going down
- Also, if the Microsoft tablet comes at an affordable price, it will be another new technology to look out for
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PERSONAL LIFE PERSPECTIVE
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- While the family has now become immune to erratic time schedules, I am happier for the day ends a little early
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NEW YEAR RESOLUTION
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- Work harder
- Apply more minds to business to see that the organization comes out with flying colors
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ANAND EKBOTE, MD, EMERSON NETWORK POWER (INDIA) PVT LTD |
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BUSINESS STRATEGY |
- Expand channel network and increase reach in B-class cities
- Make partners more independent
- Focus on Total Quality Management
(TQM)
- To emphasize on cost-competitiveness
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MARKET ROADMAP
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PRODUCTS/TECHNOLOGIES |
- Technologies offering single-point solutions
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PERSONAL LIFE PERSPECTIVE
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- No changes at all. Always maintained a balance between work and personal life
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NEW YEAR RESOLUTION
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- Grow at a rate faster than the market’s
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T SRINIVASAN, COUNTRY MANAGER, EMC |
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BUSINESS STRATEGY |
- Emerge as the leader in the enterprise storage market
- Continue educating the marketplace on the value of enterprise storage
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MARKET ROADMAP
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PRODUCTS/TECHNOLOGIES |
- The new Auto IS range from EMC
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PERSONAL LIFE PERSPECTIVE
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- The routine has not been significantly affected
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NEW YEAR RESOLUTION
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- To make 2002 the "year of EMC enterprise storage solutions" implementations in India
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SANJEEV BHATIA, MD, ADVANTAGE COMPUTERS INDIA |
 |
BUSINESS STRATEGY |
- Maintain lead over competition by offering a better price
- Focus on developing ‘Adcom’ as a popular brandn Offer the best mix with good distribution at the front-end and effective marketing at the back-end
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MARKET ROADMAP
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PRODUCTS/TECHNOLOGIES |
- VoIP, gigabit products and wireless LAN would create much interest
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PERSONAL LIFE PERSPECTIVE
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- The slowdown did not have an impact
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NEW YEAR RESOLUTION
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- Make Adcom a household name by 2003
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YASH BHARDWAJ, SR GENERAL MANAGER, PCS INDUSTRIES LTD |
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BUSINESS STRATEGY |
- A more focussed channel strategy that will see the channel contribution to the annual turnover reaching Rs 150 crore with the annual turnover projected at 350 crore
- Aggressively focus on retailing and launch 150 retail outlets
- Focus as a total turnkey outsourcing and professional services specialist
- Get into core banking solutions by offering services like Anywhere Anytime Banking, ATMs, information kiosks and payment gateways
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MARKET ROADMAP
|
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PRODUCTS/TECHNOLOGIES |
- Tablet PCs, new and alternative computing devices like new generation PDAs with mobile capabilities.
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PERSONAL LIFE PERSPECTIVE
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- Doubled the efforts and worked harder to beat the downturn and keep steering on the growth path.
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NEW YEAR RESOLUTION
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- In this industry do not make any resolutions, be nimble-footed, alert and adaptive and read the future with fine toothed comb to be able to adapt to the situations
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SUDHIR S, GM, WELLWIN INDUSTRY LTD |
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BUSINESS STRATEGY |
- Get more into microlevel distribution
- Explore upcountry market
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MARKET ROADMAP
|
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NEW YEAR RESOLUTION
|
- Expand further to new locations
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SANJIV BHAVNANI, MD, INFOTECNICS INDIA LTD |
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BUSINESS STRATEGY |
- Retain the focus on telecom and finance verticals
- Strengthen geographic spread to the eastern and southern parts of the country
- Set up office in at least one more continent other than Asia
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MARKET ROADMAP
|
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PRODUCTS/TECHNOLOGIES |
- .NET will definitely create more than a ripple
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PERSONAL LIFE PERSPECTIVE
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- Get back home earlier to give more time to the family
Have enjoyed short vacations
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NEW YEAR RESOLUTION
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- Get healthy, quit smoking and late nights
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C SUJIT SINGH COUNTRY MANGER, DAX |
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BUSINESS STRATEGY |
- Apcom with Dax will certainly continue to make inroads in the networking space and this time it will be on the high-end LAN segment, namely, VPN, VoIP, wireless LANs, gigabit switches among others
- After successfully creating a push in the channel community, in 2002, Dax will start creating an increased awareness in the corporate end-user segment and help increase the pull factor for the brand.
- Further help our channel partner’s material flow and bottomlines as wellMARKET ROADMAP
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MARKET ROADMAP
|
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PRODUCTS/TECHNOLOGIES |
- VoIP products for sure are going to gain center-stage
- The Net2Phone types for the homes, routers with VoIP communication for corporates and VoIP gateways for branch offices would gain prominence
- VPN boxes too should gain significance on security front and with fiber to home, internet users who are bandwidth hungry will now be satisfied
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PERSONAL LIFE PERSPECTIVE
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- The slowdown has cut my outstation travel to a large extent and so one is now forced to spend more time at home!
Personally, it has also helped me in getting re-oriented, catching up with training and of course to be even more informed by extended reading and surfing which I was missing earlier
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NEW YEAR RESOLUTION
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- To make some sport or exercise a part of the daily routine and take initiatives for forming a ‘vendor club’
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ALOK OHRIE, COUNTRY MANAGER CHANNELS, IBM INDIA |
|
BUSINESS STRATEGY |
- Broader coverage with vertical channels with focus on solutions
- To reach beyond metros and state capitals
- Build distribution capacity across IBM product range
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PRODUCTS/TECHNOLOGIES |
- End-to-end storage solutions is slated to be the biggest ripple in the business environment
- Unix and Intel-based servers
- Linux as an open operating system
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JOY GOSH, COUNTRY MANAGER INDIA, SYMANTEC |
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BUSINESS STRATEGY |
- Continue the focus on building our share in the enterprise security market backed by aggressive resourcing and marketing
- Our ‘go to market strategy’ is with partners who are backed by our sales and pre-sales team and we will see significant resource and skill building
here
- Our delivery strategy will revolve around our current and evolving best of breed products and services
- Continue to maintain our leadership position in the retail market
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MARKET ROADMAP
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PRODUCTS/TECHNOLOGIES |
- Integrated technologies, both at the management console and client side
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PERSONAL LIFE PERSPECTIVE
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