Abacus' branded PCs ready for launch

Indore-based Abacus Combines is getting ready to launch its PC brand 'Abacus' this month. The company is going ahead with the project in association with Intel, informed Vivek
Beriwal, Director, Abacus Combines. He forecasts that the project will give the company a leap of Rs 10 crore in revenues taking its turnover to Rs 18 crore by March 2006. 

Slated to be launched in Madhya Pradesh and Rajasthan for a start, the brand will move through the existing Abacus reseller channel. “By July-end, we will tie-up all the loose ends,” said
Vivek. 

He also informed that the brand 'Abacus' has already been registered and the dynamics involving configuration and price points are being worked about. Also, on the agenda is a network of service/ support centers across location. However, the company will largely remain into trading and distribution of PCs and is not aiming for greater end-customer interaction.

Nandita Singh 

New Delhi