Advertisment

Abas to expand in India

author-image
DQC Bureau
New Update

New Delhi



April 3 2008

Advertisment

Abas Software, a Germany-based company offering ERP solutions worldwide, is

looking for partners in New Delhi in order to strengthen its presence in the

northern region of the Indian subcontinent.

The company ventured into the Indian market two years ago and has

subsidiaries in Mumbai-Abas Technologies, and Chennai-Providence and Abas

Integrated Systems. It recently entered the Kolkata market and is now training

its eyes on the North region. The company plans to appoint one partner in the

northern region in the next two years.

“Currently, we are looking for potential partners in India who can provide

us long term business commitments and help us cater to the Indian market. We are

also in the process of finalizing a business tie-up with a Delhi-based partner

who will look after the region and also the neighboring areas,” shared Peter

Forscht, COO, Abas Software.

Advertisment

Forscht further said that the company does not believe in mushrooming the

number of partners in the country as it leads to market clash and unhealthy

competition.

Sandip Roy, National Sales Manager, Abacus Business Software said, “The

Chennai partner handles the entire southern zone, the Mumbai partner handles the

West and the partner in Delhi would handle the entire northern region.”

The core focus area of Abacus is small and medium enterprises worldwide and

the company aims to retain their market-specific focus in the Indian market as

well.

Commenting on the strategy to deal only in the SME sector, Forscht said, “There

is a lot of potential that the Indian SME sector offers. We want to nurture this

particular sphere, so that we can have a strong presence in the Indian market.

In Fortune 500 companies there is a lot of profitability, but one has to deal

with a lot of complications. Abas believes in working independently and provides

enough space for its partners to grow.”

Abas Software has been growing 15 percent YoY and the company claims that

whatever profit it harnesses gets reinvested into the partners' business in

order to provide them wide scope for growth.

Advertisment