Abhishek is first Indian MOTOSTAR

DQC Bureau
New Update


June 6, 2006


Motorola has further strengthened its relationship with consumers across

India by unveiling the first Indian brand ambassador - actor Abhishek Bachchan.

As Motorola's brand ambassador, the junior Bachchan will support marketing and

branding efforts for the entire Mobile Device product range.

Motorola's claims that its brand quotient of youthful spirit, daring to be

different, being bold and smart is in sync with Bachchan's bold and daring

attitude, enigmatic looks and unconventional style. Bachchan fits in as the

iconic 'MOTOSTAR' who now joins tennis top seed, Maria Sharapova as a brand

ambassador for Motorola globally.

Announcing the MOTOSTAR, Allen Burnes, Corporate VP-High Growth Markets,

Mobile Devices, Motorola Inc said, "India is a significant and exciting

market for Motorola. Abhishek is a stylish and sophisticated actor who appeals

to all segments of the Indian society - young and old, urban and rural, fashion

conscious and the intelligentsia. Our collaboration will be mutually beneficial

in ensuring our continued success while keeping our customer interests center



Addressing the gathering, Bachchan said, "I am honored to be an

ambassador for a truly global brand synonymous with quality, innovation and

style. Helping India get more and more connected with Motorola phones is my

mission for the next 24 months. It is amazing to see how we as a nation have

adopted this technology and today it is pervading every sphere of our lives.

Speaking for myself, I am a complete techno-geek and rely on these gadgets to

keep myself organized. I am excited about making the difference, Right here!

Right now!!"

After unveiling the MOTOSTAR, Motorola announced the winners of the contest

'Guess the MOTOSTAR' which was a lead up to the brand ambassador launch. Winners

were representatives of quintessential India, coming from cities like Ahmedabad,

Bangalore, Delhi, Indore, Ludhiana, Mumbai and Pune. Each winner had the unique

opportunity to spend the evening with the MOTOSTAR.