Accelerating IT Growth with Emerging Technologies

DQ Channels  held the inaugural edition of its new series titled Emerging Tech Forum. The event was hosted for the channel community and presentations were made by Western Digital, Zebra Technologies and LogMeIn about how the emerging technologies can accelerate IT growth in different fields of the IT industry.

With the emerging technologies of automation, intelligence, sensorial techs and cloud storages, the IT products, solutions and services are fast evolving the channel community can’t remain the same as before. Channel members have to evolve and keep pace with the changes that are coming in. With this thought in mind and to discuss the dimensions of IT growth and challenges for the channel community, DQ Channels held the inaugural edition of its new Emerging Tech Forum on 28 th of Feb 2020 at Crowne Plaza, New Delhi. The Sapphire Partners were Zebra Technology, Western Digital and LogMeIn. Deepak Maheshwari, a prominent IT Policy expert and Rajender Singh Bhandari, Director, Technology and Solutions Group, Netapp India were also present to express their views on Data Policy and Data Management.

Opening the event, Dhaval Gupta, Executive Director, Cybermedia said, “The IT industry, the channel community and the emerging technology are at the crux of driving the economy not only of India, but also of the world. We have thousands of SaaS channel partners. Whether we can have more is a question to explore. Organisations have been deploying more and more data scientists, AI experts and leveraging more and more intelligence tools etc in recent times.”

Ibrahim Ahmad, Consulting Group Editor, Cybermedia, said in his welcome address, “We keep hearing that the channel partners are losing their relevance with the emergence of various IT platforms, but the partners continue to grow and to contribute to the IT growth. Vendors can’t do away with partners, as their role is very critical.”

Dr Archana Verma, Editor of DQ Channels, highlighted on the varied crossroads on which the channel partners were standing in certain areas of IT industry, as they grew in some other areas.

Deepak Maheshwari said, “In addition to volume, variety and velocity of data, a fourth variable i.e., veracity of data is also important. Data must be reliable, real-time, authentic and verifiable. Today you can develop a new algorithm in AI and you can also test it. IT plus OT makes IoT. The Data Protection Bill requires the data collecting organisations to seek explicit consent of the people before gathering data.” Rajender Bhandari gave an extensive overview of data movement, management and analytics across all the formats of emerging technologies, especially in a GPU. He said,

“There are partners who can stack up the data and build algorithms around it for the clients. Data movement in the cloud reduces the cost.”

Manpreet Ahluwalia, Regional Manager, North, Western Digital, highlighted the importance of storage and analytics of large amount of data. He said, “Large amount of data is valuable only if it is available at the right moment and its value is deciphered accurately. Fast adaption, 100% utilisation of data is changing the face of the market for the storage industry.”

“SMBs are using the cloud for data storage because it’s cost-effective. This gives a good business to the channels because they can offer services of data migration and management in cloud," said Manpreet Ahluwalia, Regional Manager, North, Western Digital.

Vikas Malhotra, Enterprise Head, LogMeIn, said, “We’re using AI and ML for all our products and solutions. In online environments, AI is used to respond to the repetitive and mundane queries of the clients.”

“In online environments, AI is used to respond to the repetitive and mundane queries of the clients,” said Vikas Malhotra, Enterprise Head, LogMeIn.

Alok Gupta, President, PCAIT, said, “I’m proud to say that more than 75% of the GST that the government is getting in the IT sector is through our partners. We always work to enhance the business of our partners.”

Puneet Singhal, President, CMDA, said, “We discuss and try to resolve the challenges that the channel partners face. The challenges may come for the clients, or the OEMs. We also help people in our association if they are in need.”

Zebra Technologies sent a video which explained its work and products and solutions. In the end, BPR displayed its products and solutions in a video. Shubhendu Parth, the Editor, Voice and Data gave the Vote of Thanks.