Acer announces 'Race 2 Glory' scheme

Acer announces 'Race 2 Glory' scheme 



Acer India announced its latest quarterly retail scheme, 'Race 2 Glory', aimed at rewarding partners and encouraging them to expand their reach and product portfolio. It would comprise of three key sub-contests based on quantitative parameters and two special sub categories that will reward retailers on the qualitative aspects of retailing. The new retail scheme has been created to help the Acer retail channels avail maximum benefits from associating with Acer. 



The 'Race 2 Glory' scheme is meant exclusively for the retail channel and would be applicable for all purchases made from January 16, 2006 to April 15, 2006. The retail partners comprising of Acer Malls (Exclusive brand shops) and Acer Points
(multibrand alignments) are divided into A, B, C and D category on the basis of their geographical location. 



Each category of retailers based on their geographical location and outlet type (Mall or Point) is given various types of targets like quarterly revenue targets and targets on product
categories. 



To avail of the benefits of the scheme, partners are also required to follow certain processes like filling in sell-out data in the Daily Sales Feedback System

on a daily basis. This is to track the product movement from the retail counter, which is an important method of gauging the pulse of the market. S Rajendran, GM, Sales & Marketing, Mobile & Display Products Group,
Acer India, said, "The main objective of this program is to recognize performance across product portfolios and reward partners who have gone all out during the quarter and invested the most into our business. Our presence in the retail space has grown to over 200 outlets comprising of Acer Malls and Acer Points across the country in 2005. 



The 'Race 2 Glory' has four main contests:



'The Big Apple', 'Kaun Banega Product', 'Digital Lifestyle Evangelist' and 'The Quality of Output'. Two awards 'The Best of the Best' and 'Unique Marketing Initiative' are also going to be given. The
winner of both these categories will receive a trophy and a cash award of Rs 10,000. The results will be decided at the end of the scheme period, through an audit conducted by the Acer headquarters and recommendations of quality, initiative and performance from regional managers.