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Acer commences 'Acer mania II'

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DQC Bureau
New Update

Bangalore

February 20th, 2008

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Acer India has announced their latest exclusive retail scheme, designed
specifically for their branded stores across the country for JFM 2008 quarter.
Called 'Acer Mania II' it is open to all Acer Malls and Acer Points across the
country.

Acer Mania II has been designed to reward retail partners via a host of
schemes available to them on a monthly and quarterly basis, which is over and
above the regular schemes available for them. These include monthly booster
schemes, rewards for achieving quarter targets and rewards for up selling.

S. Rajendran, Chief Marketing officer, Acer India said, "The retail
industry is becoming a more mature market in India. The consumer has multiple
choices of brands each day and retailing has become a key medium to reach out to
customers. In such a scenario, it is very important to reward and recognize the
efforts of our retail community. This incentive scheme is one of the many
initiatives that we have for our retail partners."

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The Acer Mania II scheme is split into five sub schemes called - "Mr.
Dependable", "Mad about AMD challenge", "Acer - MS Genuine
Software Challenge", "Digital Lifestyle Evangelist" and the
"Top Gun Challenge".

The "Mr. Dependable" contest rewards those partners who achieve
their target every month in the quarter. The "Mad about AMD challenge"
award is an exclusive contest on AMD notebooks and Desktops where Acer will
continue to test the demand for AMD within the retail community. The other
initiative in partnership with Microsoft to reward partners who buy machines
with a pre loaded Microsoft OS is the "Acer - MS Genuine Software
Challenge". The "Digital Lifestyle Evangelist" contest is a
reward program based on Acer's premium lifestyle product. Lastly, the "Top
Gun Challenge"- is a six-month challenge that has been in operation since
October '07 and continues to run through this quarter; the winners of this
contest will be rewarded with an opportunity to attend the retail conference in
Europe.

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