Acer launches 'Lage Raho Acer Bhai'

Bangalore

May 22nd, 2007

Acer India announced its latest exclusive retail scheme, designed
specifically for retail partners across the country for May and June 2007. The 'Lage
Raho Acer Bhai' scheme is open to all Acer mall and Acer points across the
country.

'Lage Raho Acer Bhai' has been designed to reward retail partners via a host
of schemes available on a monthly and quarterly basis, which is over and above
the regular schemes available for them. These include monthly booster schemes,
TOB for achieving quarter targets and an exclusive booster for AMD based Acer
SKUs. This scheme comes at a time when retail partners can target schools and
colleges that are set to re-open with AMJ regarded as a strong retail quarter.

According to S Rajendran, GM - Sales and Marketing, Acer India, "Retail
is the way forward for the PC industry in India. In an environment such as ours,
where the consumer has multiple choices of brands each day, retailing becomes a
key medium to reach out. In such a scenario, it is very important to reward and
recognize the efforts of the retail community. This incentive scheme is one of
many initiatives that we have for our retail partners."

The scheme is split into three sub schemes called - the 'Powerplay', 'Mad
about AMD challenge' and the 'Acer Warrior club' award. The 'Powerplay' award is
a monthly booster scheme motivating partners spread their purchases through the
month. The 'Mad about AMD challenge' award is an exclusive contest on AMD
notebooks and desktops where Acer will continue to test the demand for AMD
within the retail community and the ' Acer warrior club' is an additional
booster for achieving the quarterly targets.