Acer reveals retail policy for 2009

Bengaluru: Acer India announced a new retail policy for their branded
stores (Acer Malls and Acer Points) across the country. In a proactive move
designed to protect the interests of its retail chain network in a recessionary
economy, Acer announced across the board reduction in its targets deployed to
the retail community in Q1 2009 while at the same time keeping all payout
including fixed ones at the same level.

The Acer retail policy for 2009 for its 300 plus Acer Malls and Points
include revision of targets by up to 30 percent and maintenance of all
remuneration to the brand store network at the same levels. The new revised
targets will be effective for all Acer retail partners for the period Q1 2009.
Acer expects these proactive measures to infuse the retail channel with high
levels of positive energy and motivation, critical for their success as they
head into 2009.

S Rajendran, Chief Marketing Officer, Acer India said, "The retail industry
is flourishing in India and we strongly believe in the ability of the IT retail
channel and its viability as a long term vehicle of growth for the company. Acer
has witnessed a retail channel turnover (brand retail stores) of over Rs 350
crore in 2008 and the introduction of this Retail Policy will help our retail
partners in a large way given the current recessionary environment. In such a
scenario, it is very important to be sensitive and recognize the efforts of our
retail community. This is a huge initiative that we have taken for our retail
partners. Acer has always set new standards in everything it has pursued.
Recognition as innovators and a reputation as leaders in our field is something
that we have always strived for."

Parallel to that, Acer had signed on 68 new retail outlets in 2008 and will
look at further increasing its footprint in 2009.