Acer strengthens its retail operations

Acer India announced the opening of four Acer Malls across Delhi and NCR. The
new malls have been opened in partnership with some of the leading names in the
IT hardware channel like Trifin Technologies, Digital Solutions, Y2K
technologies and Prolab computers.

Like all Acer Malls across the country, these outlets will showcase the
entire range of Acer desktops, notebooks and consumer peripherals which will
include the Aspire series of consumer PCs, the TravelMate notebook series and
projectors. The new Acer Malls are located in Faridabad, Nehru Place, Lakshmi
Nagar and Lajpat Nagar. These stores are the first exclusive brand stores of
Acer in Delhi and part of the initiative to increase the number of Acer retail
outlets to over 200 by end 2005.

S RAJENDRAN To talk full responsibility for training sales staff at the outlet via its Acer Certified Sales Professional program

Speaking at a press conference S Rajendran, GM - Sales & Marketing,
Consumer Product Group, Acer India said, "Retail is the way forward for the
PC industry in India. Our retail business has been growing at over 50% quarter
on quarter and each of the product categories which we address through retail
too have experienced the same amount of growth. In an environment such as ours,
where the consumer is bombarded by multiple brands each day, retailing becomes a
key medium to reach out to them".

Acer has Acer Malls and Acer Points across the country and is on a major
expansion drive. Acer's retail stores fall into two categories. The first is a
full shop or 'Acer Mall' which will comprise of Acer products and
non-competing products. In the second category, one section of the store will
display Acer. The second category stores are known as 'Acer Points.'.
Presently there are over 30 Acer Malls & 120 Acer Points across the country.

The support provided by Acer for its retail partners covers virtually
all-important areas from a retail perspective. Acer provides the storeowners
with branding and visual merchandising for the stores in the form of standees,
banners and external and internal signage.

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