ACI Infocom launches G-Data anti-virus in India

Mumbai: In a bid to move from box selling business and focus on higher technology products, ACI Infocom launched Germany's G-Data range of anti-virus and Internet security products at an event held in association with Trade Association of Information Technology (TAIT) in Mumbai on Aug 4. The distributor has also tied up with several of TAIT members to promote the product further.

Sharing its go to market strategy, Alok Gupta, MD, ACI Infocom stated, "G-Data has appointed ACI as its exclusive distributor and service provider for India and South Asia. In order to ensure greater availability of products, we have appointed around 40 regional distributors across the country and are looking to tie-up with resellers and system integrators who have expertise in selling hardware/software products. We will also target mid-sized national distributors who can provide us the requisite reach for G-Data range of products."

ACI has already appointed three Mumbai-based master distributors for G-Data, including Systematic Infotech, NC Infotech and Miracle Overseas. The company is targeting 100 percent growth for G-Data range of products and will hold reseller meets to spread awareness and educate the partners further.

Citing reasons for tie-up with TAIT, Gupta mentioned, "TAIT will provide us with the perfect platform to further G-Data products since they have the reach and expertise to sell the products. TAIT will help us in reaching those PC users who want legitimate software at affordable prices."

G-Data range of anti-virus offers the double scan feature and will be available at Rs 1 per day in retail consumer packs for single or three PCs. The G-Data solution for SME, corporate, education and government segment ranges for five upto 500 plus users.

Added Anees Khalafay, President, TAIT, "G-Data is a reputed software that will open more avenues for the resellers to do business. We will make every effort to popularize the product as it will go a long way in boosting the anti virus market further."

In line with its strategy to focus on higher technology products, ACI is planning to get into distribution of networking products. "We are on a revamp mode and are looking at moving out from box pushing business to distribution of higher value products. We are currently holding talks with several networking companies and will soon announce tie-ups for firewall, routers and switch range of products for enterprises," noted Gupta.

Gupta further elaborated that ACI wants to differentiate itself by providing support around installation and post installation of products and services. ACI has three business divisions, including IT distribution, education that concentrates on providing courses on networking, and hardware and digitization division.