ADITYA INFOTECH: On a reviving mode

Close on the heels of capturing larger part of film editing and animation
software market, Aditya Infotech is all set to become a big player in the
audio-visual products market. The company has recuperated from its negative
growth and registered 12 percent growth in last fiscal

After keeping a comparatively low profile for a couple of years Delhi-based
Aditya Infotech is rolling up its sleeves to shed its inconspicuous image.
During the year 2004-05, the company had registered negative growth when its
revenue tumbled down by almost five percent but the distribution house managed
to revive its turnover and achieve 12 percent growth.

The highlights of last year for the company were the introduction of Typhoon
range of speakers and other components; the brand contributed Rs 25 crore last
year. Aditya also tied-up with ATI, Sapphire, Omnitech and M-Audio. The company
claims be a major player of graphic cards and animation software categories.
Aditya is one of the biggest promoters of Autodesk animation products and ever
since the principle has acquired its rival company Alias, the distribution house
has captured almost 99 percent of the animation software market. The company
supplies animation and editing products to most of the TV channels and animation
studios across the country.

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MD: Adiya Khemka
Highlights Rated best APAC reseller for Autodesk in software and systems category Best Partner for Pinnacle in Asia Drove successfully in the market Pinnacle media center software Strong player of animation and film editing domain

Giving full credit to its non-alignment with box pushing items Aditya
emphasizes on value addition to the products it is driving in the market.
Currently, IT accounts for only 40 percent of Aditya's revenue. The
distribution house considers training a sacrosanct part of business and involves
its internal staff as well as channel partners in regular training sessions.
Aditya organizes at least one training program every fortnight at various
locations to keep its channel abreast with the technology before they sell it in
the market.

Of late Aditya has entered into audio products market with the introduction
of M-Audio to its portfolio. The company is contemplating initiating a separate
business unit to handle audio business. The distribution house is intending to
take into its fold at least 25 people to drive the audio business while the
company will also rope in channel partners at various locations to market audio
products.

Present at 25 odd locations across the country this year Aditya is planning
to initiate offices at four places namely Jammu, Coimbatore, Raipur and Ranchi.
Also Aditya is extremely bullish on taking control of the home theater market
through Typhoon products. Last year Aditya received Best Reseller award from
Autodesk, while Pinnacle conferred Aditya with Best Reseller APAC honor.