Adobe expands Scene7 services into Asia Pacific

Noida: Adobe announced that it has expanded its international offerings with the introduction of Adobe Scene7 services into the Asia Pacific (APAC) market. Adobe Scene7 is a hosted media platform for e-commerce and multi-channel marketing companies that are publishing content to engage audiences and drive online business.

As part of this Scene7 expansion, Adobe has established a sales organization and customer support resources in Japan as well as a new data center in Singapore to ensure optimized dynamic media services for the entire APAC market.

“The Asian e-commerce market is on the fast-track,” commented Doug Mack, VP-Consumer and Hosted Solutions, Adobe. “Our powerful Adobe Scene7 services will help companies create engaging online user experiences that showcase brands as well as products and drive new e-commerce businesses,” he added.

Business-to-consumer e-commerce sales for the five major markets in the APAC region-Japan, South Korea, Australia, India and China, totaled to $73.3 billion in 2007 with 62.3 percent coming out of Japan alone. Industry analysts forecast APAC online sales will continue to grow at a 23.3 percent annually reaching $168.7 billion by 2011.

By using the Adobe Scene7 platform, companies serving the APAC markets will now have local access to cross-media publishing on the web, via e-mail, in print or on mobile devices to help their businesses grow even faster. Current customers have experienced up to a 90 percent increase in sales across all channels as well as doubling of conversion rates, while reducing returns by over 10 percent. Adobe Scene7 hosted solutions allow the automation of cross-media management, enabling users to streamline online images, reducing volume by up to 80 percent and potentially cut photography costs to half. Leveraging assets across all channels creates a quality first impression and helps ensure cross-channel branding.

With this expansion, e-commerce and multi-channel marketing companies in APAC will have access to Adobe Scene7 sales, account management, sales engineers and customer support as well as technical compatibility with other industry-standard Adobe technologies including core components such as the Adobe Flash platform, Adobe Flex, Adobe AIR and Adobe Flash Media Sever family.