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Aiming for the Stratosphere

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DQC Bureau
New Update

Is cloud an option

or a necessity? Unlike 5 years ago, when cloud computing was a crazy

thing, which Amazon and a few other companies were trying, today it

seems to have become a paradigm computing concept. It enables both

information technology infrastructure and software to be delivered

directly over the internet-as-a-service. Its lower budgetary

commitments even allow smaller companies to put together an IT

project without spending on purchasing legacy server, and storage

systems. By offering costeffective and fundamentally faster

alternative to onsite application developments, cloud computing is

poised to transform the economics of IT in the next few years.

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According to the

recent survey done by the Global Industry Analysts (GIA), global

cloud computing services market is projected to reach about $127 bn

by 2017. As stated by the new market research report on cloud

computing services, the US remains the largest regional market

worldwide. Asia Pacific is one of the fastest growing regional

markets for cloud computing services, with revenues from the region

waxing at a CAGR of about 35% over the analysis period. IDC forecasts

Asia Pacific spending on IT cloud services to grow fourfold, reaching

$4.6 bn by 2014. According to Sriram S, CEO, iValue InfoSolutions,

“The adoption of cloud will be a key competitive advantage for our

customers and will be the dominant technology paradigm going forward.

Over 70% of all enterprise apps and ISV products will move to the

cloud in the next 5-10 years. The old way of IT services of managing

legacy deployments will be replaced by this paradigm shift.”

Cloud computing

came as a boon for companies during tough economic and financial

climate, given that the technology can potentially slash IT costs by

over 35%. The bad economy fed the global cloud computing services

market as cash and revenue famished companies prowled for IT

solutions that are cost-effective, require minimum to zero

investments, and low management of computing resources. Technically,

the feature of multi-tenancy, or the ability to scale up or scale

down services on demand, makes fiscal sense in tough economic

climate. And with cloud computing fitting the bill in every respect,

the business case for the technology stands exemplified. In short,

recession became the push factor, which tripped the market into the

mass adoption stage. Given the fact that cloud computing services

help companies scale up or scale down their computing requirements

and resources through public, private and hybrid clouds, the value

proposition offered is overwhelming. Companies that will consume the

most cloud services are expected to be those operating in a

commoditized business environment where constant product

differentiation is a perennial need. Pradeep Rathinam, CEO, Aditi

Technologies says, “More than 50% of future revenues directly or

indirectly will be generated from our cloud services division.” But

unlike Aditi, iValue Infosolutions generates just 5% of the

revenue from cloud business. But, they too believe that it would grow

rapidly. Sriram added, “It will grow very fast once commercial

launch of aggregated cloud offering starts with service providers.”

STRIKING FORCES

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With the usage of

cloud solutions increasing every year, if there is one company which

seems to

have impressed the

most is QuantM. The company offers a comprehensive range of cloud

solutions relevant to the needs of various small, medium and large

enterprises. This suite of solutions comprises fixed, data and

mobile services, including managed services, with QuantM series of

cloud offerings. With QuantM cloud, enterprises can have access to

the latest technologies without the high cost of purchasing and

maintaining hardware. Whether it is storage, back up, hardware,

servers or network components, these resources can be provisioned

fast and are highlyscalable suited to the specific needs of

businesses. QuantM business' suite includes backup-as-a-service,

storageas- a-service and computing-as-a-service.

The major focus of

QuantM has been SMB sector. Pawan Khurana, CEO of QuantM Net

Technologies said, “Our primary focus has been the SMB segment.

QuantM is currently collaborating on cloud computing initiatives with

select mix of industry verticals from manufacturing, telecom, ISVs,

universities, internet based enterprises, retail, including global

organizations preferring to outsource/setting up IT infrastructure in

India. In offerings portfolio, infrastructure-as-a-service (IaaS) has

contributed the most out of all offerings followed by backup-

s-aservice with a total of 12% business revenue share of QuantM.”

QuantM's IaaS is the cornerstone in QuantM cloud services offering

for customers. IaaS provides the flexibility and cost effectiveness

anticipated by the business and delivers the security, resilience and

performance required to host live business systems. The flexibility

and high utilisation it provides, lowers clients' infrastructure

costs, and makes expenditure on additional data centre premises

unnecessary. Khurana added, “Using IaaS to host the business

systems reduces the total amount of required physical server

capacity.” According to Khurana, using IaaS, electricity

consumption will be reduced by 85%, not just from the increased

utilization, but also because IaaS servers and storage systems are

energy efficient and they are installed in QuantM's most efficient

data centers. Khurana said, “For the service and scope of this

program, we expect the carbon footprint to reduce from 500 tons per

year to 15-30 tons per year as each server is decommissioned.”

Also, according to QuantM Net Technologies, 'computing-as-a-service'

will similarly allow enterprises to acquire processing power without

the high cost of purchasing additional servers. Server 'instances'

or virtual machines are hosted in QuantM's ISO-certified data

centers, which customers can load with their choice of OS and

applications. “As enterprises and governments continue to deal with

the cost of operating individual data centers, consolidation has

become a much more important topic. As the consolidation process is

planned, further migration to cloud computing and virtualized

environments has become very attractive-if not critical-to all

organizations,” explained Khurana.

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Small companies

require routine data center support, including office automation,

servers, finance applications, and web presence, which found it

difficult to justify installing their own equipment in a private or

public colocation center. In fact, the savvy investors have even

started supporting companies planning to operate out of a

public/private cloud data center. Besides QuantM, there are few more

SPs like Aditi technologies, Allied Digital and iValue InfoSolutions,

which manage to impress industry leaders. Rathinam said, “Aditi

builds products and offers services using Windows Azure, a Microsoft

cloud platform to help businesses understand and develop strategies

for adopting cloud computing to reduce their costs.” Aditi has

built a cloud based system for an auto major that would enable

vehicles connect with social media networks like Twitter, Yelp and

other online services such as apps and music. Through this, a car's

progress on a cross-country trip can be tracked through Twitter. And,

like QuantM's infrastructure-as-a-service, Aditi Technolgies has

the solution called platform-as-aservice, which helps in unlocking

value in 4 critical business scenarios digital marketing, high

traffic sites, online games and mobile/web 2.0. “We are already

doing a lot of work on all 4 of these workloads and cloud gives us a

clear differentiation in solving these old problems cheaper, faster

and better,” said Rathinam.

Aditi Technologies

recently announced the acquisition of Cumulux, the 2010 Microsoft

Cloud Partner of the Year. With this acquisition, the company is

positioned to be a leader in cloud services and will drive the

transformation of applications and workloads to the cloud. “Aditi

is betting its business on the cloud. We believe that the adoption of

cloud will be a key competitive advantage for our customers and we

are committed to help them strategically to leverage Azure. To

accelerate the adoption, we are investing $5 mn in Azure Acceleration

Lab—an Azure based rapid application development offering,” said

Pradeep Rathinam, CEO of Aditi Technologies. Allied Technologies is

another major force, which is recognized for its cutting-edge

solutions. Due to the increasing load and continual growth in

operating costs, many enterprises find building new data centers

expensive and an inefficient use of their valuable capital. Also,

emerging or cyclic businesses have other challenges such as on-demand

scaling. Another critical aspect is the cost of managing fullscale

support of all levels of infrastructure from the hardware through the

operating system (OS) layer. “Our cloud based

infrastructure-as-a-service (IaaS) has the potential to change the

way IT hardware is purchased, designed and used by providing a lower

cost, scalable, customizable, secure and reliable service based

alternative that meets the ever changing demands of business and

technology environments,” said Nitin Shah, CEO Allied Digital. Its

cloud IaaS practice brings utility computing closer to reality. With

infinite scalability and a pay-as-you-go pricing model, the primary

benefit that cloud IaaS services delivers to both large enterprises

and SMBs.

Allied Digital has

achieved its standard project from a client, which is a leading

middle market private equity firm which makes control investments in

North American based industrial businesses. The client acquired one

of the leading US based recreational vehicle manufacturer which had

filed for bankruptcy. Under bankruptcy, the company sold its assets

to 2 investors and each bought a business division of the company,

forming 2 new companies. Then the challenge was to manage the

centralized IT function for both the new companies without splitting

the IT operations which would be cost prohibitive and disruptive to

the new businesses. Then, Allied Digital took up this challenge and

crafted a strategic transition and takeover plan to transform

client's future to achieve the vision of an advanced IT

infrastructure model for their business. Allied Digital's subject

matter experts worked with client business and technology team to

understand existing business challenges. “During the diligence

phase, we captured in-depth understanding of 'as-is' process and

based on the collected data we proposed 'to-be' process. This

activity helped us to implement client centric solution which were

aligned with the business goals,” said Shah. Wysetek System

Technologies is another solution provider which generates a major

chunk of its revenue by bagging the deployment projects for cloud

computing. The company's performance in this space has been going

very steady, as it provides an end-toend offering around cloud

computing. Besides, it also acts as the consulting partner to the

companies in the mid-market and small business segments. Recently, it

bagged an application virtualization and backup solutions project

worth Rs 1.5 crore for Asian Heart. Cherian Thomas, director, Wysetek

Technologies said, “Virtualization is the essential catalyst for

cloud computing. With the virtualization solution, we would be able

to build on solid platforms and solutions to power the private or

hybrid cloud infrastructure, build and run robust cloud applications

and supply end-user computing as a cloud based service. The result is

not just any cloud, but your cloud, where accelerated IT delivers

accelerated results for your business. Customers typically save

50-70% on overall IT costs by consolidating their resource pools and

delivering highly available machines.” While, Nitin Shah, CEO,

Allied Digital said, “Our capabilities provide the operational

footing for a diverse portfolio of end-to-end business technology

solutions and services including on-site and remote infrastructure

management services, unified communications, networking, integrated

solutions, and cloud solutions.”

'QUANTM' TOPS IT

According to

experts, sectors, which have been using cloud solutions extensively

over the past few months, are financial services, online and gaming.

These are the verticals, which contribute to cloud computing

business. And, even if so many major companies have entered the cloud

business, it is QuantM, which seems to be standing tall among its

competitors.

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