Want your business online? All you need to do is just Google! The Indian SMBs now only do Google for transforming their business growth to next level. With only Google, SMBs went through a digital path and created landscapes under Google support.
Digital boarding is an effective way to do marketing of a business as it involves low start-up costs, extensive reach and off-course a big plus point that is popularity.With these thoughts in mind Google early this year announced “SMB heroes” in order to help and to recognize the Indian SMBs who need guidance and also who are going digital through the initiatives by the company.
SMB Heroes is an initiative by Google that aims recognition of businesses embraced with technology in order to power their overall growth.
In today’s date, there are very few businesses that do not have a website,a social media account like Facebook or Twitter.
Given below are the businesses who got recognized as heroes in the digital space by Google:
#A supply that pack needs well!
The e-commerce story
Packingsupply is an online store for packing materials. The aim is to address the needs of small and medium buyers.
Packingsupply commenced as an offline business with no website or an e-commerce platform. There were many challenges faced by the company in terms of growth and then the digital tool was decided to work with. Going online was part of the discussion in order to reach geographically spread audiences and open other growth opportunities.
Packingsupply.in created a website that was enabled with functions such as a digital wallet and monthly reminders for packaging needs.
In addition to the website, several digital marketing tools were used like search and data analytics.
The observed changes
Within the first few months of creating a website, the business started getting orders from different corners of the country and attained sales of approx INR 20 lakhs and the belief in digital was reaffirmed.
With digital, Packingsupply business orders grew 80%.
Digital investment has allowed Packingsupply to reach over 20,000 customers across the country.