Allied Digital: Solution Champ for Security

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DQC Bureau
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Building a Secure
India



Today, in pursuit of panacea to their
security requirements, several enterprises are looking towards
multiple layers of security to keep the attackers out, keep
confidential information in and manage security efficiently through
standardization, workflow and automation. In spite of the prevalence
of such dangerous threats, both small and large companies are
bringing in more resources to effectively handle security issues on
their own, and consequently, the demand for specialized security
solutions is rising. The security software market continues to
benefit from prioritization and demands related to compliance
requirements, as well as the need to keep up with ever-increasing
sophistication and volume in the threat landscape. The Indian
security market witnessed significant growth in 2010. It has been
growing rapidly and Gartner is forecasting a CAGR of 16.4 percent for
the Indian security market until 2013,
after clocking a projected growth of more than 20 percent. According to
Gartner, the endpoint
protection platform (enterprise) market is the security software
segment, with revenue on pace to reach
$3 billion in 2010, up from $2.9 billion in 2009. The network
security market segment this year has witnessed a growth of 21.6
percent taking the overall Indian network security revenue to Rs 900
crore. Frost & Sullivan expects a CAGR of 7.5 percent from 2009
to 2015, to gross revenues of just over Rs 14,696.08 crore by
end-2015, propelled by demand from BFSI and telecom sectors. Also,
according to IDC, it is predicted
that by 2011, UTM will be the largest single market with a CAGR of
26.2 percent and is predicted to have a total available market (TAM)
of $3.1 billion by 2011. According to analysts reports, only the
India market for UTM appliances in 2009 stood at $42.25 million, and
$58 million in 2010 and is poised to keep growing at a steady CAGR of
30 percent over the next three to four years. The focus of IT security
has shifted
from singlepoint solutions, such as anti-virus software, to more
holistic suite solutions such as intrusion prevention systems and
endpoint security solutions. “The major concern for businesses is
data loss, either through internal data leaks or malware. It is a
serious issue for small businesses, especially as they become more
aware of their attractiveness to cyber criminals," commented
Amit Nath, Country Manager-India and SAARC, Trend Micro. “It
would not be surprising to see data-stealing malware and data leaks
pushed up to #1 and #2 on this list in the next few years," he
added. Security solutions will increasingly include content-aware
capabilities, which will enable the system to detect which data is
critical and sensitive and requires greater levels of protection. One
example of this is content-aware data loss protection software, which
includes content detection capabilities. “Although, anti-virus,
anti-spyware
and other signature-based protection measures were sufficient in the
past, businesses now need proactive security that can protect against
zero-day attacks and unknown threats,” said Shantanu Ghosh,
VP-India Product Operations, Symantec. Security services
outsourcing is also expected to gain momentum in the Indian market.
Besides, fraud management solutions would be adopted by most banks,
managed endpoint security services are seen as an emerging trend, and
IAM solutions and services are also seeing an uptick in demand.

While security threats are bound to
grow further, layered security and converged security solutions are
likely to gain traction. Ghosh added that every organization needs
comprehensive protection of business interactions, critical
information, and IT infrastructure through three layers. The first
layer addresses IT Policy Management. All large and publicly traded
companies have IT and security policies they need to enforce.
Policies are critical because they provide the basis for deciding
what type of information needs to be protected, in what manner, at
what cost, who has access to what information, and how long specific
types of information should be retained. The second layer addresses
Information Risk Management (IRM) to protect the information.
Leveraging the policies established in the previous layer, IRM
combines threat protection and information control enabling
organizations to keep the bad things out (information security), to
keep the important things in (data loss prevention), and to manage,
retain and find that information (e-discovery). “With the increase in
the number and
mobility of endpoints, security is top-of-mind for businesses. Hence,
network security has become an explosively important factor with the
combined growth of Internet, the businesses that depend on it, and
the people that attempt to break their way in,” opined Ghosh.
Symantec has recently launched the Symantec Network Access Control
11.0 that securely controls access to corporate networks, enforces
endpoint security policy and easily integrates with existing network
infrastructures. Also, Cyberoam has recently introduced security
appliances CR15wi, CR25wi and CR35wi, which render the same degree of
security to wireless networks as wired networks. Also, speaking
further on more technological advancements in the security market in
India, Tushar Sighat, VP-Operations, Cyberoam said, “The UTM
market in India is currently at $58 million growing fastest at 25-30
percent on a YoY basis. Indian enterprises are fully geared up to
deploy UTMs. For them, UTMs are not just cost effective, but also
clutter-free, which is the need of the hour as the geographical
boundaries are diminishing and networks are spanning across the
globe.” The product range of Cyberoam's CR series of UTM
appliances includes the following: CR15i, CR15wi, CR25ia, CR35ia,
CR50ia, CR100ia, CR200i, CR300i, CR500ia, CR750ia, CR1000i and
CR1500i. Virtualization technologies have
already been incorporated in UTM devices, enabling enterprises to
assign different virtual UTM devices
to network segments or user groups. Recently, Trend Micro has rolled
out virtualization-aware endpoint security offering-Trend Micro
OfficeScan 10.5 for medium businesses and enterprises. The other two
products that the company has introduced are Titanium 2011-Maximum
Security product for consumers and Worry Free Business Security 7 for
SMBs. “Indian market is an important market for us. We have been
experiencing good growth as far as consumer business is concerned and
we offer products targeted across enterprises, SMBs, home and home
offices and service provider segments. With the growth of Internet
penetration and usage, the threat has also increased. The increase
adoption of Internet is one of the biggest growth drivers. Verticals
that are driving our growth are BFSI, government, education, SMBs and
the consumer segments,” explained Nath.

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SPs IN THE RACE TOO

Not only the vendors who are ruling the
security market in India, also the solution and service providers
like Allied Digital Services, are betting big in this market.
Recently, ADSL has entered into a partnership with Intel Capital
which invested Rs 32 crore to hold 2.8 percent stake in ADSL. Through
this strategic deal, Allied Digital will be able to enhance its
offerings in the remote management services and the cloud-based
services. “Due to economic slowdown, organizations were closely
monitoring capital expenditure and hence managed services such as
Managed Intrusion Prevention Services, Managed SSL Service saw heavy
demand. By enabling global large and medium enterprises to
effectively secure its IT infrastructure, we witnessed a growth of 31
percent in the APAC region,” said Bimal Raj, Executive Director and
CEO, href="http://www.dqweek.com/Allied-Digital-enters-Cloud-computing-space">
Allied Digital Services. He added that the Managed Services
allow organizations to match benefits to costs with very little
upfront investment. Delivery of these solutions also became easier
due to the adoption of private and public cloud. Some of the major
deployments of Allied Digital Services have been a reputed financial
firm that chose Allied Digital, on the strength of their information
security services, to provide 24x7 information security surveillance
service. Allied Digital deployed e-Cop Event Manager (a component of
Allied Digital's Security Operating Center-SOC ) in the primary
and disaster recovery centers to capture the security events real
time from security devices deployed at strategic locations. The
normalized
security events were sent to Allied Digital's SOC where its
security analysts monitored the events, in real-time 24x7. Also, a
California-based bank has chosen Allied Digital to build two
Web-enabled central data repositories for asset management and
project management. These systems enable the bank immediate
reporting, project status and assets to be ordered and installed per
the specific site survey data gathering. “We have recently closed
security monitoring engagements with two major financial services
organizations in Australia and United States. Apart from that, we
have been also working on government projects in India and abroad
deploying various security solutions,” said Raj. According to ADSL,
cloud computing has
been the biggest game changer for the security industry. Organizations
have to move their focus
from implementing internal controls to implementing controls over the
cloud. This shift has made organization a lot more inclined towards
outsourcing security functions within their organization to managed
security service providers. “We have also been exclusive partners to
LANDesk for
delivering managed endpoint security services over the cloud. We have
over 200,000 seats under management from our Network Operations
Center for managed endpoint security services, which is the first for
any India service provider,” said Raj. Talking about the future
business prospects for Allied Digital Services, Raj said, “We
foresee managed security services market growing beyond 30 percent
and security software and appliance market grow at over 15 percent in
the coming year. Also the adoption of public cloud will increase use
of Security-as-a-Service as it provides an independent security
control plane to monitor business use of public cloud services. And,
keeping this in mind, we see increased demand from BFSI sector based
on compliance requirements and from government sectors based on
increased threats due to cyber terrorism.”

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Mumbai-based Network Techlab is another
solution provider which generates 25 percent of its revenue from
Internet security. Also, the company is known in the IT consultancy
and services provider segment. The company has been catering to the
needs of SMBs and large organizations for the past 10 years. Their
aim is to provide technology-driven business solutions that meet the
strategic objectives of clients. It is a major enterprise business
partner for Emerson and a corporate business general partner Canon.
“With 80 percent of its revenues surfacing from the price-conscious
SMB market segment, we are keenly focused on this segment,” opined
Haresh Gada, Director, Network Techlab. The company's performance
in this space has been going very steadily, as it provides an endto-
end offering in the network security space. Sharing its major success
story, Gada said, "We have deployed state of art 6500 NSA
Sonicwall Firewall in High Availability for Prabhudas Liladhar Stock
Broking Ltd. We are growing at a steady pace of 25 to 30 percent per
year. This is our biggest achievement.” Also, Sunil Kripalani,
VP-Global Sales and Marketing, eScan, is of the view that the
current major technological trend is adoption of security solutions
in the SOHO and SMB segment, apart from the cloud-based solutions by
enterprises. Some of the company's recent deployments are in the
BFSI segments, educational institutes and manufacturing segments. With
the emerging technological trends
and mobility such as netbooks, network access from Wi- Fi spots,
social networking etc, the threat landscape also increases
proportionately with malicious intentions. Hence, the emerging trends
in security solutions across all business or verticals will be major
growth area. Apart from this, the increasing sales of laptops and
netbooks will also enable the SOHO users to adopt original solution,
hence one of the major growth are is the SOHO segment. “Though
security solutions are more vertical independent, among all the BFSI,
education and manufacturing sectors are the major contributors to our
growth. We see the BFSI, education, manufacturing and healthcare
verticals would be the drivers in the coming year. We will be
focusing more on these sectors for revenue growth,” said Kripalani.
Mumbai-based Wysetek System Technologies, which draws 20 percent of
its revenue from the secure access segment, is still striving to play
big in the space. Cherian Thomas, Director, Wysetek said, “Our
company has been observing a steady growth on account of being
associated with the vendors. Thomas believes that it is significant
to grow along with the brand and to have trust, which will drive
better business.” Recently, the company has bagged a success story
with its client which is a premium travel company, which employs over
1,400 professionals, headquartered in India with worldwide
operations. In order to fulfill their needs to manage enterprise
level security at their global datacenter located at Mumbai; the
customer has deployed the Check Point UTM Appliance with Software Blade
Architecture with the
help of Wysetek Technologies, which is in alliance with Check Point.
And, the customers then
managed to achieve enterprise class firewall features, Intrusion
Prevention System, Virtual Private Network (VPN) and content
filtering system. Check Point also enabled them to adhere to their
various compliance requirements. Further talking about the
technological
trends that will impact the growth of the security market in India,
Thomas said, “In recent years, we have seen growing Internet
dependence among organizations of all sizes in India. Almost all
companies today use Web-based processes in storing, accessing and
transmitting data. Newer
technologies such as virtualization, unified communications, and
cloud computing are increasingly being adopted because they help
reduce costs while addressing system manageability issues.”


THE CHAMP

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After having done a detailed analysis
on the geographical presence, current engagements and success stories
of the solution providers in the Indian security market, it is
certainly evident that Allied Digital Services holds a credible
position in the market. Riding high, the company looks forward to
enter into new ventures and acquisitions. Leveraging more on the
business and technology opportunities, Allied Digital Services has
well mapped out plans to expand its consumer base and market
capitalization in the growing security space.