Allied Digital: Solution Champ for Security

DQC Bureau
New Update


Building a Secure


Today, in pursuit of panacea to their
security requirements, several enterprises are looking towards

multiple layers of security to keep the attackers out, keep

confidential information in and manage security efficiently through

standardization, workflow and automation. In spite of the prevalence

of such dangerous threats, both small and large companies are

bringing in more resources to effectively handle security issues on

their own, and consequently, the demand for specialized security

solutions is rising. The security software market continues to

benefit from prioritization and demands related to compliance

requirements, as well as the need to keep up with ever-increasing

sophistication and volume in the threat landscape. The Indian

security market witnessed significant growth in 2010. It has been

growing rapidly and Gartner is forecasting a CAGR of 16.4 percent for

the Indian security market until 2013,

after clocking a projected growth of more than 20 percent. According to

Gartner, the endpoint

protection platform (enterprise) market is the security software

segment, with revenue on pace to reach

$3 billion in 2010, up from $2.9 billion in 2009. The network

security market segment this year has witnessed a growth of 21.6

percent taking the overall Indian network security revenue to Rs 900

crore. Frost & Sullivan expects a CAGR of 7.5 percent from 2009

to 2015, to gross revenues of just over Rs 14,696.08 crore by

end-2015, propelled by demand from BFSI and telecom sectors. Also,

according to IDC, it is predicted

that by 2011, UTM will be the largest single market with a CAGR of

26.2 percent and is predicted to have a total available market (TAM)

of $3.1 billion by 2011. According to analysts reports, only the

India market for UTM appliances in 2009 stood at $42.25 million, and

$58 million in 2010 and is poised to keep growing at a steady CAGR of

30 percent over the next three to four years. The focus of IT security

has shifted

from singlepoint solutions, such as anti-virus software, to more

holistic suite solutions such as intrusion prevention systems and

endpoint security solutions. “The major concern for businesses is

data loss, either through internal data leaks or malware. It is a

serious issue for small businesses, especially as they become more

aware of their attractiveness to cyber criminals," commented

Amit Nath, Country Manager-India and SAARC, Trend Micro. “It

would not be surprising to see data-stealing malware and data leaks

pushed up to #1 and #2 on this list in the next few years," he

added. Security solutions will increasingly include content-aware

capabilities, which will enable the system to detect which data is

critical and sensitive and requires greater levels of protection. One

example of this is content-aware data loss protection software, which

includes content detection capabilities. “Although, anti-virus,


and other signature-based protection measures were sufficient in the

past, businesses now need proactive security that can protect against

zero-day attacks and unknown threats,” said Shantanu Ghosh,

VP-India Product Operations, Symantec. Security services

outsourcing is also expected to gain momentum in the Indian market.

Besides, fraud management solutions would be adopted by most banks,

managed endpoint security services are seen as an emerging trend, and

IAM solutions and services are also seeing an uptick in demand.

While security threats are bound to

grow further, layered security and converged security solutions are

likely to gain traction. Ghosh added that every organization needs

comprehensive protection of business interactions, critical

information, and IT infrastructure through three layers. The first

layer addresses IT Policy Management. All large and publicly traded

companies have IT and security policies they need to enforce.

Policies are critical because they provide the basis for deciding

what type of information needs to be protected, in what manner, at

what cost, who has access to what information, and how long specific

types of information should be retained. The second layer addresses

Information Risk Management (IRM) to protect the information.

Leveraging the policies established in the previous layer, IRM

combines threat protection and information control enabling

organizations to keep the bad things out (information security), to

keep the important things in (data loss prevention), and to manage,

retain and find that information (e-discovery). “With the increase in

the number and

mobility of endpoints, security is top-of-mind for businesses. Hence,

network security has become an explosively important factor with the

combined growth of Internet, the businesses that depend on it, and

the people that attempt to break their way in,” opined Ghosh.

Symantec has recently launched the Symantec Network Access Control

11.0 that securely controls access to corporate networks, enforces

endpoint security policy and easily integrates with existing network

infrastructures. Also, Cyberoam has recently introduced security

appliances CR15wi, CR25wi and CR35wi, which render the same degree of

security to wireless networks as wired networks. Also, speaking

further on more technological advancements in the security market in

India, Tushar Sighat, VP-Operations, Cyberoam said, “The UTM

market in India is currently at $58 million growing fastest at 25-30

percent on a YoY basis. Indian enterprises are fully geared up to

deploy UTMs. For them, UTMs are not just cost effective, but also

clutter-free, which is the need of the hour as the geographical

boundaries are diminishing and networks are spanning across the

globe.” The product range of Cyberoam's CR series of UTM

appliances includes the following: CR15i, CR15wi, CR25ia, CR35ia,

CR50ia, CR100ia, CR200i, CR300i, CR500ia, CR750ia, CR1000i and

CR1500i. Virtualization technologies have

already been incorporated in UTM devices, enabling enterprises to

assign different virtual UTM devices

to network segments or user groups. Recently, Trend Micro has rolled

out virtualization-aware endpoint security offering-Trend Micro

OfficeScan 10.5 for medium businesses and enterprises. The other two

products that the company has introduced are Titanium 2011-Maximum

Security product for consumers and Worry Free Business Security 7 for

SMBs. “Indian market is an important market for us. We have been

experiencing good growth as far as consumer business is concerned and

we offer products targeted across enterprises, SMBs, home and home

offices and service provider segments. With the growth of Internet

penetration and usage, the threat has also increased. The increase

adoption of Internet is one of the biggest growth drivers. Verticals

that are driving our growth are BFSI, government, education, SMBs and

the consumer segments,” explained Nath.



Not only the vendors who are ruling the

security market in India, also the solution and service providers
like Allied Digital Services, are betting big in this market.

Recently, ADSL has entered into a partnership with Intel Capital

which invested Rs 32 crore to hold 2.8 percent stake in ADSL. Through

this strategic deal, Allied Digital will be able to enhance its

offerings in the remote management services and the cloud-based

services. “Due to economic slowdown, organizations were closely

monitoring capital expenditure and hence managed services such as

Managed Intrusion Prevention Services, Managed SSL Service saw heavy

demand. By enabling global large and medium enterprises to

effectively secure its IT infrastructure, we witnessed a growth of 31

percent in the APAC region,” said Bimal Raj, Executive Director and

CEO, href="">

Allied Digital Services. He added that the Managed Services

allow organizations to match benefits to costs with very little

upfront investment. Delivery of these solutions also became easier

due to the adoption of private and public cloud. Some of the major

deployments of Allied Digital Services have been a reputed financial

firm that chose Allied Digital, on the strength of their information

security services, to provide 24x7 information security surveillance

service. Allied Digital deployed e-Cop Event Manager (a component of

Allied Digital's Security Operating Center-SOC ) in the primary

and disaster recovery centers to capture the security events real

time from security devices deployed at strategic locations. The


security events were sent to Allied Digital's SOC where its

security analysts monitored the events, in real-time 24x7. Also, a

California-based bank has chosen Allied Digital to build two

Web-enabled central data repositories for asset management and

project management. These systems enable the bank immediate

reporting, project status and assets to be ordered and installed per

the specific site survey data gathering. “We have recently closed

security monitoring engagements with two major financial services

organizations in Australia and United States. Apart from that, we

have been also working on government projects in India and abroad

deploying various security solutions,” said Raj. According to ADSL,

cloud computing has

been the biggest game changer for the security industry. Organizations

have to move their focus

from implementing internal controls to implementing controls over the

cloud. This shift has made organization a lot more inclined towards

outsourcing security functions within their organization to managed

security service providers. “We have also been exclusive partners to

LANDesk for

delivering managed endpoint security services over the cloud. We have

over 200,000 seats under management from our Network Operations

Center for managed endpoint security services, which is the first for

any India service provider,” said Raj. Talking about the future

business prospects for Allied Digital Services, Raj said, “We

foresee managed security services market growing beyond 30 percent

and security software and appliance market grow at over 15 percent in

the coming year. Also the adoption of public cloud will increase use

of Security-as-a-Service as it provides an independent security

control plane to monitor business use of public cloud services. And,

keeping this in mind, we see increased demand from BFSI sector based

on compliance requirements and from government sectors based on

increased threats due to cyber terrorism.”


Mumbai-based Network Techlab is another

solution provider which generates 25 percent of its revenue from

Internet security. Also, the company is known in the IT consultancy

and services provider segment. The company has been catering to the

needs of SMBs and large organizations for the past 10 years. Their

aim is to provide technology-driven business solutions that meet the

strategic objectives of clients. It is a major enterprise business

partner for Emerson and a corporate business general partner Canon.

“With 80 percent of its revenues surfacing from the price-conscious

SMB market segment, we are keenly focused on this segment,” opined

Haresh Gada, Director, Network Techlab. The company's performance

in this space has been going very steadily, as it provides an endto-

end offering in the network security space. Sharing its major success

story, Gada said, "We have deployed state of art 6500 NSA

Sonicwall Firewall in High Availability for Prabhudas Liladhar Stock

Broking Ltd. We are growing at a steady pace of 25 to 30 percent per

year. This is our biggest achievement.” Also, Sunil Kripalani,

VP-Global Sales and Marketing, eScan, is of the view that the

current major technological trend is adoption of security solutions

in the SOHO and SMB segment, apart from the cloud-based solutions by

enterprises. Some of the company's recent deployments are in the

BFSI segments, educational institutes and manufacturing segments. With

the emerging technological trends

and mobility such as netbooks, network access from Wi- Fi spots,

social networking etc, the threat landscape also increases

proportionately with malicious intentions. Hence, the emerging trends

in security solutions across all business or verticals will be major

growth area. Apart from this, the increasing sales of laptops and

netbooks will also enable the SOHO users to adopt original solution,

hence one of the major growth are is the SOHO segment. “Though

security solutions are more vertical independent, among all the BFSI,

education and manufacturing sectors are the major contributors to our

growth. We see the BFSI, education, manufacturing and healthcare

verticals would be the drivers in the coming year. We will be

focusing more on these sectors for revenue growth,” said Kripalani.

Mumbai-based Wysetek System Technologies, which draws 20 percent of

its revenue from the secure access segment, is still striving to play

big in the space. Cherian Thomas, Director, Wysetek said, “Our

company has been observing a steady growth on account of being

associated with the vendors. Thomas believes that it is significant

to grow along with the brand and to have trust, which will drive

better business.” Recently, the company has bagged a success story

with its client which is a premium travel company, which employs over

1,400 professionals, headquartered in India with worldwide

operations. In order to fulfill their needs to manage enterprise

level security at their global datacenter located at Mumbai; the

customer has deployed the Check Point UTM Appliance with Software Blade

Architecture with the

help of Wysetek Technologies, which is in alliance with Check Point.

And, the customers then

managed to achieve enterprise class firewall features, Intrusion

Prevention System, Virtual Private Network (VPN) and content

filtering system. Check Point also enabled them to adhere to their

various compliance requirements. Further talking about the


trends that will impact the growth of the security market in India,

Thomas said, “In recent years, we have seen growing Internet

dependence among organizations of all sizes in India. Almost all

companies today use Web-based processes in storing, accessing and

transmitting data. Newer

technologies such as virtualization, unified communications, and

cloud computing are increasingly being adopted because they help

reduce costs while addressing system manageability issues.”


After having done a detailed analysis

on the geographical presence, current engagements and success stories
of the solution providers in the Indian security market, it is

certainly evident that Allied Digital Services holds a credible

position in the market. Riding high, the company looks forward to

enter into new ventures and acquisitions. Leveraging more on the

business and technology opportunities, Allied Digital Services has

well mapped out plans to expand its consumer base and market

capitalization in the growing security space.