AMD announces channel training program

AMD announced the rollout of 'Dive 2008', a channel partner training program
in India, targeting nearly 2,000 partners across 20 cities. The program will
educate partners in the Computer Processing Group (CPG) as well as Retail and
Graphics Processing Group (GPG) on AMD's technologies and equip them with the
required skills. Post the ATI acquisition, AMD has developed commercial
platforms and solutions that combine microprocessors with ATI's strengths in
graphics, chipsets and consumer electronics. This quarter has seen the launch of
the new technologies and products, including the AMD Phenom range consisting of
multi-core CPUs, ATI FireGL range of commercial level GPUs, Radeon 800 series of
consumer GPUs and the AMD 780 series chipsets for motherboards.

The program has been launched in Chennai and will soon be extended to
partners in Mumbai, Kolkata, Delhi and Bangalore in its first phase. Later, it
will be rolled out in other cities including Hyderabad, Pune, Ludhiana, Guwahati,
Patna, Ahmedabad, Ranchi, Bhubaneswar, Nagpur, Chandigarh, Indore, Surat,
Trivandrum and Coimbatore in next phases. Speaking at the launch of the program,
Deepanshu Sharma, GM-Marketing, Strategy and ISV Alliances, AMD India said,
"Dive 2008 is a platform to understand the depth of our technology offerings in
order for partners to educate customers on the right choice. In addition, the
program will also impart specific training to grow the business of our partners
and help them provide value-added services to consumers."