'AMD High Flyers' open to all partners

New Delhi



April 16, 2008

AMD announced its AMD High Flyers annual challenge, a year-long program

designed for channel partners who have contributed to the growth of AMD's

business in India. Earlier the program was limited to AMD's select platinum

and gold partners, this is the first time that the challenge is being opened out

to all channel partners including AMD's Computer Processing Group (CPG),

Graphics Processing Group (GPG) partners and retail partners across four zones

in India and other countries in the sub-continent including Sri Lanka,

Bangladesh and Nepal.

Channel partners will be recognized for achievement of targets by getting a

nomination for the annual channel meet scheduled for early 2009. Targets will be

decided based on their business potential and the growth of AMD's business

volume generated. Special efforts and achievements will also be recognized at

the event.

The annual challenge is also supported by a consistent communication plan and

quarterly challenges.

The top 100 partners from the country will achieve the distinction of being

invited for an exclusive event at a yet to be announced location.

Announcing the program, Deepanshu Sharma, GM-Marketing and Strategy, AMD

India said, “Our partners are part and parcel of our achievements in the

Indian market. Such programs are a sincere attempt from our side to recognize

the efforts our partners have invested in spreading the good word, and

evangelizing the AMD product line in the region. We will ensure that this is an

exciting program throughout the year, and an unforgettable experience at the

grand finale,” he added.