AMD offers visual treat for a steal

Bengaluru : AMD introduced the ATI Radeon HD 4830 graphics card, raising the performance bar for graphics cards priced at less than $150 1 and presenting gamers with even more affordable access to award-winning ATI Radeon HD 4800 series performance. Like all ATI Radeon HD 4800 series products, the new offering delivers class-leading game performance1 and superior HD multimedia capabilities, as well support for the latest DirectX 10.1 games soon to be released.



"The ATI Radeon HD 4830 graphics card is another example of how AMD's scalable design strategy is paying
off," said Rick Bergman, Senior VP and GM-Graphics Products Group, AMD. "With a single chip we have been able to quickly and efficiently bring to market graphics card designs ranging from below $150 through $549 SEP, with leading performance in every segment. The ATI Radeon HD 4830 continues that great trend, providing tremendous value to gamers for less than
$150," added Bergman.



"The $100-150 graphics card price band represents the 'sweet spot' of the desktop PC graphics market where the consumer gets the most graphics performance per dollar
spent," said Dean McCarron, Founder and Principal, Mercury Research. "This is where the latest graphics technologies reach the mainstream PC audience, and this is the level that most PC games
target."



With the launch of this card, even the most intimidating games that were previously unplayable on a graphics card selling for less than $150 can now be enjoyed at playable frame rates, even when using image enhancements such as anti-aliasing and anisotropic filtering.