AMD unleashes three new channel-oriented schemes

AMD has launched three new schemes targeted at various channel partners,

right from the big local assemblers to smaller ones. The programs are called:

AMD Green Storm, Fax and Win, and Go for Gold. The AMD Green Storm is aimed at

resellers based in metros and involves giving AMD a visible shelf space. The Fax

and Win offer is targeted at small systems integrators across the nation. Go for

Gold is an innovative scheme for all resellers in India. This scheme has been

launched along with Tech Pacific to promote the Athlon XP box processor. Anyone

selling at least 125 units of Athlon XP box processor in A class cities, 100

units in B class cities and 75 units in C class cities will be entitled for an

all expense



paid trip to Dubai Shopping Festival.

The schemes hope to accentuate the company's presence in the channel segment.

Sanjeev Keskar, Country Manager (India), AMD, says, "The end-consumer is

getting the feel of the product. Compaq's Athlon-based PC has given us a great

mileage and we plan to continue with such initiatives."

He also revealed that AMD has tied up with Microsoft to do roadshows in some

cities on an AMD-powered PC for its latest game -- Age of Mythology. AMD has

expanded its direct presence in seven cities through its channel relationship

company -- Surfgold. It has also appointed a Channel Manager in Mumbai to look

after the western part of the country. Rahul Singh, Senior Marketing Specialist,

AMD, says, "Now the presence can be seen in smaller cities too. Our

expansion in more cities has been able to give us the required mileage."

Singh felt that these schemes have given the company a greater visibility in

the processor market. "We are also making inroads in the server market and

with the launch of Opteron, AMD will be in a stronger position to offer an

extensive range of processor solutions," he says.

Meanwhile, AMD has announced 'AMD Athlon 64' as the brand name for its

next-generation processor for desktop and mobile PCs, formerly code named 'Clawhammer'.

This AMD Athlon 64 processor is expected to be the industry's first and only

64-bit, x86 PC processor for desktop and mobile computing. Systems featuring the

AMD Athlon 64 processor are planned to be available in late Q2 of 2003 and AMD

Opteron processor is planned to be available in the same period for the server

and workstation markets.

CYBER NEWS SERVICE



NEW DELHI