AMD works at gaining mind and market share

AMD is working over time to capture greater mind and market share in the

Indian market place. Apart from augmenting its workforce with the appointment of

Parvesh Ghai as their new Channel Manager, AMD also undertook massive exercises

to reach out to the decision-makers and the channel partners.

Earlier in December AMD hosted enterprise performance

seminars in three locations: Delhi, Mumbai and Bangalore, to enhance their

interaction with the IT decision makers of major private Indian corporates,

banks and PSUs.

"We had a tremendous response at the events," says

Rahul Singh, Senior Marketing Specialist, AMD. He further adds that the

attendance was way beyond official estimates. This comes at a time when

AMD-based systems are already being marketed by two Indian OEMs – Vintron and

Wipro. "We realize that it is not possible to reach to all potential

customers, so we are looking at supplementing the efforts of our OEMs,"

says Singh.

The seminars were also a platform to introduce the product

roadmaps to the guests. The response has been that most of the attendees want to

now evaluate AMD-based systems. "A lot has been accomplished that calls for

immediate action," adds Singh.

And on the channel front too, AMD had a hectic December. AMD

organized channel roadshows at 15 locations across the country with their

distributors and master resellers. "We covered close to 1000 resellers in

the past month," adds Singh.

Also on the agenda were roadshows that AMD co-organized with

Wipro to showcase iValue, the Duron-based PC from the Wipro stable. Currently

only one variant of iValue is available, but more are expected to be offered

soon. This low-cost PC is being targeted at the educational institutions by

Wipro.

MOHIT CHHABRA



NEW DELHI