Ampere partners with Salesforce to provide data-driven insights to buyers

Salesforce, the global CRM provider, has partnered with Ampere, the leading brand of electric two-wheeler scooters under Greaves Electric Mobility ("GEMPL"). This collaboration aims to elevate stakeholder relationships by delivering personalized engagements and fostering a unified and reliable source of information. By harnessing the power of Salesforce, Greaves Electric Mobility will enhance its sales, service, and dealer management systems, facilitating the expansion of its retail network across the country to meet the growing demand.

By leveraging Salesforce, Greaves Electric Mobility aims to streamline and automate its Sales, Service, and Dealer Management processes. The deployment of Salesforce Sales Cloud and Service Cloud will unify various departments onto a single platform, providing a comprehensive solution. Moreover, This strategic move will enable Greaves Electric Mobility to achieve a 360-degree view of its stakeholders; encompassing dealer networks and customer journeys. With this enhanced visibility, the company will be empowered to deliver personalized experiences and cultivate stronger relationships; all driven by data-driven insights.

By adopting Salesforce Service Cloud, Greaves Electric Mobility is set to revolutionize its customer service capabilities. This transformative move equips employees with the necessary tools to deliver exceptional customer experiences, enabling them to work more efficiently and productively. As a result, customer satisfaction is expected to soar while costs are reduced. Additionally, Salesforce will enhance the dealer management systems for Greaves Electric Mobility's dealer partners; improving customer experiences across both offline and online channels. Through this collaboration, Greaves Electric Mobility aims to elevate its overall customer journey. It solidifies its position as a customer-centric organization.

Commenting on this collaboration, Sanjay Behl, CEO & Executive Director, of Greaves Electric Mobility Private Ltd, said, “At Greaves, Customer-centricity has always been the driving philosophy as we strive to deliver personalized engagements to each of our customers every day. We are delighted to partner with a Global CRM leader Salesforce; whose reliability, and customization capabilities have enabled us to integrate Greave Electric Mobility enterprise platforms. It empowered us with sharper customer insights and focussed marketing programs to further strengthen our brand loyalty.”

Arun Parameswaran, Managing Director of Sales & Distribution, at Salesforce India, said, “The EV sector is seeing exponential growth with a substantial surge in the demand and acceptance of EV adoption. However, we understand that buying an electric vehicle is a process. It needs more awareness and engagement to ensure consumer loyalty. In addition, it is also important to support the agents and dealer networks; which is essential in boosting satisfaction and winning more business. We are thrilled to contribute towards Greaves Electric Mobility's journey in enhancing customer excellence. Meanwhile, empowering its employees and dealer networks, as the world moves towards a more sustainable future.”