AOC, a new kid on the block

Taiwan-based TPV Technology, a $5 billion monitor company and promoters of
AOC brand worldwide, is all set to enter India. Launching products next month,
TPV Technology will initially focus on north and south markets, before moving
into east and west by January 2006.

The company is planning to offer all its products in India, which include CRT
monitors, TFT displays, LCD and plasma televisions. "We are a leading OEM
supplier worldwide, having produced 25 million monitors in the last year. Any
top brand in the world is buying monitors from us," claimed Saurabh Grover,
Manager, Sales & Marketing, TPV Technology.

AOC claims to have shipped over 1.1 million monitors in India through OEM
route in 2004. The company has operations in South America, Europe, China,
Singapore and Malaysia.

"Today, AOC is a popular brand and we hope to continue the winning
streak in India too. The company however would go slow, as part of its worldwide
policy, with the AOC brand, as it should not affect the OEM business and its
relationship with partners. We want to build the AOC brand slowly and
steadily," he explained.

Though AOC has not fixed any targets for itself, it hopes to sell 25,000
monitors in the first four months (ending December 2005) in north and south
India. Going national by January 2006, it expects to market over 1 lakh units in
a year.

It has appointed Delhi-based Vision Enterprises as its national distributor
to take its product into the market. Vision would in-turn appoint regional
distributors across the country and is already in talks with few channel
partners in south and north India. "We are in the process of finalizing the
names and will have four regional distributors, to start with," mentioned
Saurabh.

The company bets on Vision Enterprises for its growth. "There is a lot
of synergy between the two companies and Vision Enterprises is doing well in the
market with Samsung, Olympus and Plantronics range of products. It also has
financial strength and carries good credibility in the market," Saurabh
pointed out.

TPV Technology is very optimistic about the Indian market and its growth
rate. The company sees a huge opportunity lying here, as India is still buying a
large quantity of CRT monitors, which is estimated at 90% of the total monitor
market share.

"We have all reasons to be here and AOC has wide range of products, be
it CRT & TFT monitors and LCD & plasma televisions," Saurabh noted.
The vendor expects to clock a turnover of Rs 50 crore in the first fiscal
(January-December 2006).

S GOPIKRISHNA