APC launches two new channel promotions

In a bid to promote and increase the sales of its entrylevel UPS, APC India

has launched two new promotions. The first was Gold Rush for the month of

November, which was exclusively for channel partners. The program was divided

into four slabs for varying numbers of UPS units sold. The entry level slab was

for 10 units, which entitles a partner to win 1 gold coin. The final slab was

for 75+ units, for which a dealer can earn 17 gold coins.

The second sales promotion program is for the months of November and December

2002 and will have multiple prizes for both end-customers and channel partners.

Any customer who buys an AVR Pro UPS can fill in the warranty card and mail it

back to APC along with the invoice’s photocopy. The dealer also mails the

second copy of the warranty card to the vendor. APC will hold a lucky draw in

December for all purchases made in November and in January for purchases made in

December and announce the end-user and channel winners. There are 1,635 prizes

planned which comprise 10 free tickets to Malaysia, 25 gold coins, 500 leather

kits, 100 wrist watches and 1,000 APC T shirts.

Says Balu Pradhan, Marketing Manager, APC India, "The thrust of both the

program is to increase awareness for the entry-level products at the end-user

level and also acquire more partners to our network." He informs that the

company has now acquired 1,500 partners, after its Partner Reliability program

held earlier this year and hopes to add another 1,000 partners to this number.

"We have succeeded in educating the channel on why selling the APC brand

makes sense, by getting them to realize that poor quality of a UPS undermines

the performance of a PC and contributes to higher service costs to the

dealer," Balu adds.

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