Apple appoints Ansata as distributor for accessories

Apple Computers has announced a marketing tie-up with Bangalore-based Ansata

Computers for the distribution of accessories, software and spares across the

country. This agreement positions Ansata as Apple´s authorized reseller (AAR).

Under the agreement, Ansata will distribute accessories like the Airport

(wireless networking hubs and NICs) and iPod (20 GB HDD-based MP3 player for

Apple and Windows users), among others. Ansata will also sell software products

like

aguar (the New OS from Apple), video and audio editing software and spares

from Apple Computers under its portfolio.

"We will supply third party accessories and software

which are compatible with Apple machines," says Leslie Lean, MD, Ansata

Computers.

According to Apple, the appointment of Ansata as distributor

in India, will enhance the reach of the company´s accessories, software and

spares in the home, research, education, personal computing, biotechnology,

software development, graphic-arts segments and other industry verticals across

the country.

Ansata and Apple Computers, together plan to map new markets

and chalk strategies to increase penetration in India through innovative

marketing programs, value-added selling propositions, end-to-end solutions

offerings and logistics support. Apple has already launched a very aggressive

channel expansion, development and support activities. "We expect a 400

percent growth from sales of Apple products this year considering the aggressive

approach," adds Leslie.

Ansata has branch offices in Delhi, Mumbai, Chennai and

Hyderabad. It has around 50 dealers in major locations across the country. IT

also has a Web-based ordering system for its exclusive channel network.

SUNILA PAUL