ATI to provide local sales support

ATI Technologies, designer and manufacturer of 3D graphics and digital medial silicon solutions, has announced that Mumbai-based Advent Media-Tech will act as its exclusive sales representative in India for desktops, notebooks and workstations.

"The Indian market has a rapidly expanding PC market, and due to the strong demand for more focused local support for all products, we have established a representative office in Mumbai to ensure that customers can directly contact a local ATI representative," says Peter Edinger, VP,
EMEA, ATI.

ATI recognizes the enormous potential of the Indian market. With PC sales or over three million units in 2003 and an anticipated growth rate of over 40% in 2005, India is one of the most important growth markets worldwide.

Advent Media-Tech´s Principal, Suki Matharu will assume overall responsibility for business development and building ATI's presence and marketshare in India, and will gradually be supported by a local infrastructure. "Our rep firm will be able to service their needs locally with the added support of the right local channel partner," says Peter. "We are confident that our close relationships with board partners, combined with our team´s extensive business development experience will enable us to understand the Indian market better, execute effectively at a local level, and serve our customers better," he adds.

CI NEWS BUREAU

MUMBAI