Mumbai
October 5th, 2007
Autodesk has announced that it will embark on a four-city roadshow to
introduce the Indian media and entertainment industry to its new range of visual
effects, colour correction, editing, compositing and collaborative technologies.
These roadshows are expected to reach out to the company's customers across the
spheres of post-production, visual effects, broadcast and advertising.
The roadshow is aimed at announcing IFFFS v2008, which includes major
upgrades to their Inferno, Flame, Fire, Flint and Smoke systems, as well as
creating awareness and educating customers about the new versions. The road-show
will begin on October 6, 2007 in Mumbai followed by Chennai, Hyderabad and New
Delhi.
Commenting on the roadshow Pankaj Kedia, Regional Manager, Systems - China,
India & South East Asia, Autodesk Media and Entertainment said, "The
Indian digital content creation industry is booming across film, television and
interactive markets. Strong economic expansion, increasing investments in HD
infrastructure, and rising budgets in TV programming, advertising and movies
across the region is making 2008 a year to look forward to. "Keeping this
in mind we expect visual effects and digital intermediate to continue to drive
the market and create added demand for Autodesk's systems, especially the likes
of Flame, Lustre and Smoke."
Autodesk partners closely with technology providers like HP who will talk
about their offerings in the post-production, broadcast, VFX and advertising
space at the launch events.