Autodesk has appointed Alok Sharma as the head of its Media & Entertainment (M&E) business for India and Saarc. In this role, Alok will be responsible for driving the growth of the company’s M&E business and adoption of its digital design entertainment creation tools across the region.
Commenting on the appointment, Pradeep Nair, MD, Autodesk, India and Saarc, said, “We are delighted to welcome Alok to lead the M&E team at Autodesk India. As a leading provider of software used to create Oscar-winning visual effects, state-of-the-art video game and television content, Autodesk is committed to make some of the most advanced storytelling technologies available to India’s booming M&E sector. Alok’s extensive industry experience will help us reinforce our leadership position in India. I wish him a very successful stint at Autodesk.”
Sharma comes with 18 years of industry experience with IT organizations like Hewlett Packard-India, Tata Elxsi and Network Appliance. Prior to joining Autodesk, he was associated with Fujitsu India for 5 years leading two of the company’s business units – Workplace Systems, Workstations & Thin Clients.
“India’s M&E sector is slated to grow at 11.8% in 2013 to touch INR 917 billion as per a recent FICCI-KPMG’s Media & Entertainment 2013 report. Autodesk is uniquely positioned to take advantage of this environment with its range of tools that enable customers to create more innovative films, television content, and games through integrated digital production environments that support creativity and improve efficiency. I am really excited at the prospect of leading this mandate for Autodesk in India and am confident of our continued success in this promising market,” Sharma siad.