Automation testing market to hit $92.45 bn in 2030: Research

Grand View Research, Inc. reveals that the global automation testing market is on track to achieve a valuation of USD 92.45 billion by 2030.

DQC Bureau
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Automation testing market to hit 92.45 bn in 2030 Research

A recent study from Grand View Research, Inc. reveals that the global automation testing market is on track to achieve a substantial valuation of USD 92.45 billion by 2030. This impressive growth trajectory is underpinned by a robust compound annual growth rate (CAGR) of 17.3% projected from 2023 to 2030. A key driving force behind this expansion is the notable progress in artificial intelligence (AI) and machine learning (ML), which is generating heightened demand within the market.


Furthermore, the market is experiencing rapid acceleration owing to the escalating utilization of ML and AI for cutting-edge analytics and seamless testing, particularly within the realms of DevOps and DevSecOps. This trend underscores the pivotal role of automation testing in ensuring robust software development practices.

Key Industry Insights & Findings from the Report:

  • The services segment dominated the market and accounted for over 56% of the global revenue owing to rapid advancements in implementation services, which make it easier to include automation into a functioning infrastructure for software testing
  • With the aid of this service, automation is integrated into an existing software automation testing setup
  • The large enterprise's segment held the largest revenue share in 2022 as it helps improve efficiency, reduce manual effort, increase test coverage, and ensure the quality of software applications
  • The BFSI segment is estimated to have significant growth over the forecast period; adopting digitalization in the BFSI sector creates a significant demand for application software automation testing

Automation Testing Market Growth & Trends

The emerging use of RPA to automate time-consuming, error-prone manual processes are just a few instances of the usage of AI & ML in automation testing. Moreover, when web crawling or spidering, a bot uses the page’s numerous links and web forms to systematically explore through an online application. This is a new use for AI and ML in automation testing. This approach is typically used for indexing online browsing. It may be improved further to perform reverse engineering on an application being tested and automatically find Test Cases. Emerging automation testing tools are significantly fueling market growth.

For instance, Testcraft, a codeless Selenium test automation platform for regression and continuous testing, as well as monitoring of web applications, is gaining traction among users. Their revolutionary AI tech removes maintenance time and cost, as it certainly affects changes in the app. Similarly, Applitools Eyes, Testim, and are more automation testing tools propelling the market growth. Furthermore, mergers and acquisitions by other key players are driving market growth. For instance, in 2022, Keysight introduced AI-driven and automated testing to improve the user experience on 5G smartphones. Automation and AI enable mobile service providers and app developers to more swiftly evaluate how smartphone users engage with native apps in the real world.


Market Report Scope

Report Attribute Details
The market size value in 2023 USD 30.24 billion
Revenue Forecast in 2030 USD 92.45 billion
Growth rate CAGR of 17.3% from 2023 to 2030
The base year for estimation 2022
Historical data 2017 – 2021
Forecast period 2023 – 2030

Automation Testing Market Segmentation


Grand View Research has segmented the global the study based on component, organization size, vertical, and region

Automation Testing Market – Component Outlook (Revenue, USD Million, 2017 – 2030)

  • Testing Type
    • Static Testing
    • Dynamic Testing
      • Functional Testing
      • Non-functional Testing
        • Performance Testing
        • API Testing
        • Security Testing
        • Load Testing
        • Regression testing
        • Others
  • Service
    • Managed services
    • Professional services

Automation Testing Market – Organization Size Outlook (Revenue, USD Million, 2017 – 2030)

  • Small And Medium-Sized Enterprises
  • Large Enterprises

Automation Testing Market – Vertical Outlook (Revenue, USD Million, 2017 – 2030)

  • Healthcare
  • IT & Telecommunication
  • Energy & Utilities
  • BFSI
  • Government
  • Defense And Aerospace
  • Others

Automation Testing Market – Regional Outlook (Revenue, USD Million, 2017 – 2030)

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
  • Latin America
    • Brazil
    • Mexico
  • Middle East and Africa (MEA)
    • Kingdom of Saudi Arabia (KSA)
    • UAE (United Arab Emirates)
    • South Africa

List of Key Players in the Automation Testing Market

  • IBM Corp.
  • Apexon
  • Accenture
  • Cigniti Technologies
  • Capgemini SE
  • Microsoft Corp.
  • Tricentis
  • Keysight technologies
  • Sauce Labs
  • Parasoft