Avaya, the structured connectivity solutions company, has launched its SYSTIMAX First program in the country. Under this initiative, the company will identify key SI partners, whom it further plans to accredit as business partners and prestige business partners (PBPs). The company recently accredited Mumbai-based Sigma-Byte Computers as its PBP and is looking at engaging nearly 60 to 70 partners under this program.
"The business partners will have to meet stringent business criteria and would get some of their staff trained as certified SYSTIMAX engineers. And, in order to further get recognized as a PBP, the partner will have to successfully deploy a number of Avaya connectivity solutions," informs Prasanna Kumar V, Sales Director-India and SAARC, Avaya India. According to him, SI partners should seriously consider connectivity solutions as a 'window of opportunity' through which they can offer other business propositions too to their customers.
The company is also looking at various strategic programs like roadshows, seminars and campaigning to address the market in B and C-class cities. "We are also trying to get more aggressive on the business in government sector," adds Prasanna.
GOLDIE
BANGALORE