Axis Communications announces strategy for Indian surveillance market

New Delhi

June 18, 2008

Axis Communications announced its business strategy to tap the huge potential
in India. Axis will strengthen its domestic presence through its various partner
programs aiming to reach tier-1 and 2 cities through its network of resellers.
In addition to Anixter, the company has appointed Ingram Micro as a distributor.

Axis also plans to expand its portfolio of network video cameras and related
solutions to address retail, infrastructure and transportation sectors, which it
has identified as high growth segments.

“The world is seeing a shift from analog to digital video surveillance and
Axis is well poised to ride this wave with its leadership in IP-based network
video combined with well-established channel partnership programs. Asia is
driving growth in digital surveillance, as countries like India experience
tremendous growth. We expect India to be a key contributor and are committed to
our presence here,” said Oh Tee Lee, Regional Director-South APAC, Axis
Communications.

The company has introduced its global partnership programs in India such as
the Channel Partner Program for resellers, Application Development Program to
assist software developers drive integration of Axis products into end-user
solutions and Architecture and Engineering Program to support network
architects, engineers and consultants who design and specify IP-based security
systems.

The are also investing significantly in partner development through Axis
Communications Academy, a training program that includes a range of
introductory, advanced and specialized courses on the company's latest
products and technologies. Over the last six months, Axis has conducted six
forums to train 60 channel partners across Bangalore, Mumbai and Delhi, and
plans to extend this program to other cities.

Prakash Prabhu, Country Manager-India, Axis who leads the company's
operations in the country added, “Our country is seeing rapid transformation
in infrastructure, retail and transportation presenting great opportunities for
Axis' network video business, and we are looking to forge stronger
partnerships to tap this market. India's inherent strengths in information
technology in particular, should help us drive new applications for digital
video surveillance and our partner programs will be critical in enabling deeper
relationships.”

Axis' products are installed across several sectors-transportation,
utilities, banking, education, retail, healthcare and manufacturing across the
globe. Some of its international customers include the Departments of Transport
at Washington, Virginia and Minnesota, in the USA, the Metros at Bangkok, Russia
and Seoul, international airports in Sydney and Mauritius, Hugo Boss and Target
in the retail sector in the USA.