BA Systems in expansion mode

Bangalore

18th May 2007

BA Systems, which manufactures routers for enterprise and SMB, is looking to
grow its channel presence in India. Currently working with about 12 regional
distributors, the company is looking to appoint system integrators (SIs) and
valued-added resellers (VARs) across India and expand its base here. According
to B Jagadish, Director Marketing, BA Systems, "For the distribution of our
security and routing products, we would be appointing VARs across different
regions in the country to reach out more effectively to the customer. We would
also look to joining hands with SIs who are focusing on new generation networks
to bring their expertise along and help us provide more customizable solutions
to our customers. We would provide all our partners the required training and
certification to enable them to understand customer problems, get access to
domain expertise and build mission critical networks."

With an aim to capture a larger customer base, BA Systems is targeting tier
two and tier three cities for both products as well as partner sign ups.
"Given our focus on expansion we are working to have a direct sales and
support presence across various cities and towns in India that include Mumbai,
Hyderabad, Pune and the North East over the next two quarters. By the end of
December this year, we would also have in place toll free number for support,
which customers can call in case of a need," Jagadish added.

Sharing his thoughts on the company's expansion plans, PJ Singh, Founder and
Chairman BA Systems said, "With our management and technical teams based
both out of Bangalore and San Jose, the company has transferred its US-based
capabilities, and is building a skilled and knowledge technical team in India to
be the new worldwide router supplier. We are growing in India, have already made
presence in SAARC, China and ASEAN market and are looking for further expansion.
We see great opportunity in the telecom sector and we believe that Ethernet and
Broadband would be the areas where we can maximize on."