BA Systems looking for partners in the eastern region

Bangalore



March 28th, 2008

BA Systems has announced that they are looking for channel partners in the

eastern region of India. BA also launched its first 'Made in India Router', EN

3500 for enterprise sector in the eastern region. "We are highly focused on

mid size enterprises across all verticals. Eastern region being one of the

emerging markets in India in the areas of banking, finance, stock trading,

manufacturing, gives us tremendous opportunity to build a strong foot hold in

this region with our EN 3500", said P.J. Singh - Founder and CEO, BA

Systems.

"We are looking to strategically partner with channels, including

Systems Integrators (SIs) and service providers in the eastern region. We will

be providing our partners with level-3 technical support, training and feature

customization for partners/customers, as required. Channel partners would be the

key ambassadors for our products and will focus on providing higher margins to

the channels and value proposition to our customers", said B Jagadish - VP,

Sales and Marketing - BA Systems

"We already have Microsense as our distributor - who is a very active

player in this region. Through some of our existing channels we have been able

to get into the network of companies like MESCO Steel, VNSL Data Center, BSNL

East (IIT Kharagpur). We are working closely with the partners to develop new

solutions to best address customer needs and deliver innovative and tailor-made

solutions for the eastern market" added Jagadish.