Balaji Solutions all set to enter Uttar Pradesh

Kolkata: Kolkata-based Balaji Solutions is on an expansion spree and is now all set to enter the market in Uttar Pradesh. The company will be expanding in a phase-wise manner starting from Lucknow and then will move towards Varanasi, Kanpur and Allahabad. It will also appoint six to seven sub-distributors in all the regions. The Lucknow branch would be located at Naza Plaza and will be operational from July 10, 2009.

Rajendra Seksaria, CEO, Balaji Solutions informed that in the first phase, ie July onwards, they would promote and focus on only power solutions.

“We will take a silent approach in starting our new branch operation. Our main strategy would be to give maximum support to the channel partners and good service to the customers so that they get the right value for the money spent on our products. We are confident of building a strong base in the UP region,” he said.

“Considering the logistic issues and to provide ease to the channel partners, we have selected a location which is close to the computer and peripheral market. We are very aggressive with our plans and very soon we will have a good position in



UP. We are ready with all the promotional activities and will soon make our presence felt in the market,” informed Seksaria.

He further informed that with every unit of UPS, customers will get a free CD of total Internet security solution by Quick Heal which would be valid for four months from the date of purchase. For service and support, Balaji will deploy two engineers in all the regions of the state.

Balaji is also targeting to enter the Ghaziabad belt of Uttar Pradesh that would cover the markets



of Ghaziabad, Bareily and Agra. Sharing his market strategies, Seksaria informed that in the first quarter, he is targeting to achieve 15 percent of the marketshare of UPS in UP.

In the second phase of expanding its base in UP, Balaji will introduce cabinets, keyboards and different variety of mice; in the third phase, the company will launch Bluetooth, card readers and other products. Balaji has already established 17 branches across the country.