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BaySide Global launches Punta Brand

The Bayside Global Group, Kolkata based company has come up with self owned brand Punta which brings entire portfolio of quality speakers, keyboards, gaming controllers, powerbanks, mouse, and other peripherals with an objective to provide array of premier to premier products to the Indian customer base. The company has been able to make significant strides in this segment resulting in its footprint being established across country with the support of technical teams of expertise present in stores. With aim to engage themselves in providing quality products and services in the field of speakers and other range of products to millions of consumers across India through a robust and continuously increasing network of distribution partners across the country.

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Khushi Singh
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The Bayside Global Group, Kolkata based company has come up with self owned brand Punta which brings entire portfolio of quality speakers, keyboards, gaming controllers, powerbanks, mouse, and other peripherals with an objective to provide array of premier to premier products to the Indian customer base.

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The company has been able to make significant strides in this segment resulting in its footprint being established across country with the support of technical teams of expertise present in stores. With aim to engage themselves in providing quality products and services in the field of speakers and other range of products to millions of consumers across India through a robust and continuously increasing network of distribution partners across the country.

Pranjit Hazarika, Director, Sales and Marketing, BaySide Global stated, “Our endeavor in Bayside is to develop and position Punta as an aesthetically and technically sound brand which have got a very good connect emotionally with the Indian consumer. This objective is being drilled down across all functions in the organization who are collectively contributing in driving executions perfectly in a process driven set up. That is the principal reason why we have been able to gain recognition on the quality, design and service deliverable of Punta products from both our partners and consumers across India in a short span of time.”

Being one of the young companies, it has been continuously receiving genuine response from the market and as company has ensured to design top quality products. With its vast presence of offices, warehouses and service centers across the country BaySide has been selling Punta through the technically sound distributors. Company has tied up with various OEM’s to deliver latest, tested and quality product.

“We are particularly encouraged to see the positive response on our range of speakers,

cabinets, computer keyboards and mouses etc and hence we are focusing more towards strengthening the portfolio further through introduction of more categories and launching more models in existing categories,” added Pranjit Hazarika. Company is eyeing on to cover 5% of market share in PC market and 7-8% in electronics and as a part of go to market strategy company has planned to focus on digital promotions.

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