BenQ India has launched a thin and lightweight plasma display monitor - Benq46W1, with high illumination and digital
resolution. To sell this product BenQ has appointed Godrej & Boyce as the national distributor.
Godrej would also provide the after-sales support and service through its network of service centers spread across 15 cities
in the country. Godrej has been marketing Benq's projectors in the digital display segment.
In a step towards refining its current distribution strategy, BenQ has adopted the regional model of distribution and is also in the process of
identifying key distributors who could specialize in distributing individual product lines.
The company has also drawn up an elaborate program for brand promotions spanning events that includes conventional
advertising coupled with regular channel promotion schemes, systems integrator meets, market development
activities and promotional offers.
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