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BenQ appoints Godrej to distribute its latest plasma display monitor

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DQC Bureau
New Update

BenQ India has launched a thin and lightweight plasma display monitor - Benq46W1, with high illumination and digital

resolution. To sell this product BenQ has appointed Godrej & Boyce as the national distributor.

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Godrej would also provide the after-sales support and service through its network of service centers spread across 15 cities

in the country. Godrej has been marketing Benq's projectors in the digital display segment.

In a step towards refining its current distribution strategy, BenQ has adopted the regional model of distribution and is also in the process of

identifying key distributors who could specialize in distributing individual product lines.

The company has also drawn up an elaborate program for brand promotions spanning events that includes conventional

advertising coupled with regular channel promotion schemes, systems integrator meets, market development

activities and promotional offers.

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