BenQ debuts Joybooks in Indian market

BenQ has announced its entry into the Indian notebook market with the launch of two Centrino based Joybooks models 5000
and 6000. The Joybooks ranging between Rs 80,000 - Rs 1,60,000 would be distributed and serviced nationwide
by Redington. To support the launch of Joybook, BenQ the official IT sponsor of Euro 2004, will premiere its TVC around the
quarterfinals. 

According to the press release, besides having the latest Intel Centrino processor at its core, the Joybook 5000 is equipped
with a LCD screen at 200-nit, a six-hour battery life, a 24x-speed DVD/CD-RW combo drive and an
ATI MOBILITY RADEON 9000 graphics chip, that supports 32MB of video RAM. 

Made especially for ultra-mobile users, the BenQ Joybook 6000 weighs 1.6 kilograms and measures 2.3 cm in thickness. Its
Intel Centrino mobile technology lets the user connect online wirelessly while conserving battery
power. The BenQ Joybook 6000 provides a FireWire (IEEE 1394) port, two USB 2.0 ports, a PCMCIA slot, and a 3-in-1 card reader, giving the user
access to virtually every type of digital peripheral, including consumer electronics devices such as digital camcorders.

Both the Joybooks are available in variants with Combo drive/ DVD drive and Windows XP Home/ Windows XP Pro
operating system. 

The release further states that the Joybook is BenQ's first and core digital hub product. According to the company, its digital
hub offers a convenient way to integrate and transform digital data - such as sound, graphics, or
video - to the PC where the user can easily manipulate, save, or share it. 

Through BenQ's media gateway products, the Joybook can link display devices, mobile phones, PCs, digital cameras,
recordable CD disk drives, and MP3 players to edit, store, transfer and share data in both wired and wireless
environments.

CyberMedia News

Mumbai