BenQ introduces 'next-door service center' concept

BenQ announced plans to consolidate its national service offering. This will include a franchisee model service center setup that will encompass key IT hubs of the country. Having opened centers in Mumbai and New Delhi, BenQ plans to cover Chennai, Bangalore, Calcutta by April 2004 and target cities like Hyderabad, Ahmedabad, Lucknow and Pune by June 2004.

Says Ramyang Pandya, Business Manager-Support & Services, BenQ India, "With a national dealer and service footprint already in place with our recent tie-ups, the next logical step was to forge a stronger bond with our partners. Targeting IT hubs seemed the best method to capture dealers on their home turf and provide them an easily accessible route to BenQ. In due course of time, once we have rolled out our national franchisee network, we plan to be reachable to our partners at distances no more than a kilometre - thus the concept of a next door service center."

While the physical set ups in the key IT hubs of the country will better serve the needs of the channel trade, the company has also launched a national toll free helpline number to address end customer queries that may range from after sales issues to product
FAQs. 

As part of the consolidation in service, BenQ has also invested in the backend processes to ensure a smooth functioning between company and dealer. An Intranet that will be fully operational by March 2004 will provide BenQ dealers easy and immediate access to inventory control, spares management, warranty authorization and online repair material authorization. Over and above an online presence, BenQ has planned four inventory/spares hubs in Mumbai, Delhi, Bangalore and Chennai that is slated to strategically look after dealers' requirements nationwide. 

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