Blue Coat to expand its India channel network

SUBBALAKSHMI BM

California-based Blue Coat Systems, which secures Web communications and
accelerates business applications across the distributed enterprise, is all set
to expand its India presence. Represented in India by Virtual NetComm as its
value added distributor, Blue Coat is planning to further expand its channel
presence across India this year.

“We would continue to build on our two tier channel model in India and add
some partners to it. Currently we have signed up seven partners across various
locations in the country and we are hoping to build that number into 15 or 20 by
the year-end,” said Alagu Periyannan, CTO, Blue Coat.

These partners, most of them focused on security solutions, would be present
across both the metros as well as non-metro cities in India. Continuing to
provide solutions across customer verticals, Blue Coat would focus on the BFSI,
pharma, healthcare, manufacturing, government and defense sectors in India, said
Periyannan while indicating that BPOs would be a major focus area for Blue Coat
in India.

Commenting on their association with Blue Coat, Rajendra Shah, Director &
Group CEO, Virtual Netcomm, said, “Being a value added distributor of Blue
Coat in India, we provide solutions built around Blue Coat via regional and
country solutions partners and systems integrators. We are currently looking to
increase focus on distribution and want to build on our partner base and reach
out to our customers more effectively. We would also strengthen our sales and
support operations in Ahmedabad, Mumbai, New Delhi, and Bangalore in India. Our
local RMA demo/spares/chassis are already stocked locally for Blue Coat/ SANRAD
appliances and customers can reach us with their requirements at anytime.”

Indicating that the 'proxy' market provides an immense growth opportunity
for players like Blue Coat, Periyannan indicated that in addition to building on
partnerships, the company would focus on customer education as regards the
various solutions available in this space for the next three-sex months.