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Boxengage, An Indian-Alternative Of Tik Tok Goes Viral

Boxengage, An Indian-Alternative Of Tik Tok Goes Viral as it provides an indigenous platform for digital advertisement and attracts traffic

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Archana Verma
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Boxengage, which was launched as a better Indian-alternative of Tik Tok during the lockdown, made by Indian entrepreneurs for India has gone viral - with erstwhile Tik Tok influencers joining    overnight. Also,   it has seen a massive 10 times surge in active-user mark within 24 hours.

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Boxengage is especially designed for the requirement of Indian customers wherein both the content creator and visitors can do much more than simply follow or comment on their influencer. Via this platform, any kind of content creator across all categories can connect with their followers via multiple ways, such as, live streaming, posting videos, or even holding private sessions with their celebs or influencers and this engagement-based platform is making users stick much more on the platform.

Boxengage has been co-founded by Indian entrepreneurs - namely, Varun Bajaj, Shivaarti Bajaj, Vikas Jain (leading technology) and Ankur Saxena (leading business operations).  Varun Bajaj, Co-Founder, who is an experienced Indian digital entrepreneur, stated on the virality of his platform-

“Banning these Chinese apps, especially Tik Tok is a great step as apart from major data-privacy issues due to Chinese origin, there was a huge debate around the limited social message of Tik Tok as a digital product, as the product was made keeping Chinese mindset in mind.  We would want to thank the Indian customers and Indian influencers, who have given such a positive response on Boxengage. Our feedback has shown, that our platform is winning over the Chinese-counterpart considering it has been Made in India, keeping in mind the requirements of the Indian users. Therefore, Indian-customers' virality has evidenced that they love this platform, having much-more advanced engagement use-cases”.

--Varun Bajaj, Co-Founder, Boxengage

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Currently,   Boxengage  in order to address all privacy concerns is a website only and would shortly launch its mobile apps.   Additionally, after banning of TikTok, 30+ erstwhile TikTok influencers have joined it due to multiple features. Thereby, it has helped these content creators financially during locking. Content creators/ influencers are able to monetise being on this platform directly, which is a further incentivisation for them to join  Boxengage.

Furthermore, Boxengage already hitting a run-rate of holding 100+ digital experiences and services per month (which is special feature only available on Boxengage) by the onboarded content creators, which run-rate would hit 500+ per month mark in July, 2020, and 2000+ per month mark in next 90 days.

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“Due to virality, various investors have approached us to invest, but our view in choosing an investor is a long-term relationship and we want to be sure we take non-Chinese money to scale this up, so that this product is by, for and funded by non-Chinese investors. In any case, Boxengage, is incubated by Frontier Tech Impact Venture Builder Fund (FTI Venture Builder), which is India’s 1st venture builder fund completed backed by Indian money, and therefore, we would want to go with an investor extremely carefully based on above criteria.” Added Varun.

On Boxengage, the Indian alternative of Tiktok, is being liked more because in addition from merely following or commenting on your influencers videos, the platform is engaging at multiple level, and therefore, customers are loving the same, such as, the following -

On  Boxengage, visitors are also able to discover and book all kinds of unique digital live experiences free of costs - from live happiness experiences , to live adventure experiences, live cooking experiences and any other kind of digital experiences one could imagine. Furthermore, Boxengage, has already successfully onboarded top influencers like Olympian Mohit Nagpal and various other top curators such as Canvas Comedy Club to provide these digital experiences.

Additionally, Boxengage is also catering to Indian-users specific-requirements to have the ability to discover and book all kinds of unique digital live services - from all kinds of live mental health advisory services, live medical advisory services, live fitness training and skill-set acquisition services & much more ! Already top service providers like  Divya Sharma , a physiotherapist and dietician and health consultant and various other top service providers have partnered with Boxengage to deliver live services.

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