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Follow UsCelebrating its completion of 15
successful years marked by consistent market and technology
leadership,
unfolded its strategy for the next decade with a
vision of 'Flatter Networks'. Talking of the future of enterprise
networks, John McHugh, VP and Chief Marketing Officer, Brocade said,
“There is probably not a presentation or a technology, paper
written today, where one if not all three of these words are not
thrown out there — virtualization, cloud and convergence. The trend
is exciting. The ability for companies to be able to take another
step back and look at their datacenter, not as this physical asset,
but, a way to grow and a way to add new business capabilities in a
way that's very dynamic and exciting. We are moving to a world where
our applications and information can be anywhere in the cloud. The
fundamental ability to redefine business models that are more
lightweight, more agile and more efficient around this model is
compelling and dramatic and is going to be the most important
evolution of the next 10 years. This will soon be a world in which
the entire network is the datacenter.”
McHugh also revealed the results of a
survey conducted by Brocade amongst CIOs of leading organizations.
According to the key findings of the study, just over 50 percent of
customers felt the product applications were going virtual, and 64
percent indicated that virtualization will be the primary driver of
IT investments over the next few years. And an overwhelming 68
percent responders said the network should be as reliable as the
datacentre. It was, in fact, this finding that lead Brocade to build
its go-to-market approach around the belief 'the network is the data
center'.
“In a world where the entire network
is your datacenter, you have to stitch together all the elements to
guarantee information integrity and application performance. But
there are as many ways to go about this as there are vendors in the
market. For the purposes of this discussion, let us think about
simplification as being the driving factor for real innovation. This
is the difference between invention and innovation,” said McHugh,
talking of the BrocadeOne Unifying Network Architecture. “Solutions
or approaches to convergence absolutely must enable and even stress
choice for customers. They must meet the high quality standards for
the datacenter, with nonstop, always-on architectures ready for
business deployment. The datacenter of the future is the whole
network — the cloud, public or private, and all the points from
which users connect. The key question for the vendor community is
this — how do we enable customers to guarantee and deliver
application performance and information integrity throughout this
architecture?” concluded McHugh.
India would be a key component in
Brocade's strategy. With the Brocade India R&D center at
Bangalore, a strategic Brocade facility working in the areas of
storage networking applications (software), FCoE/CEE applications,
ASIC design and testing and IP networking, Brocade hopes to leverage
its strengths into continuing leadership across all market segments
building brand awareness for Brocade in the Ethernet market, generate
qualified sales leads, and spearhead integrated programs to help
bring the Brocade Oneâ„¢ unifying network architecture and strategy
to market throughout the region.