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Mumbai: Brother International announced that it will double investments in
India. The company has already invested over Rs 160 million in India and will
invest upto Rs 400 million over the next three years. With this fresh infusion
of funds, the company plans to increase its product catalogue this year and
focus on channel expansion and brand presence.
Brother International (India) will use these funds to strengthen its
operational functions to enhance its brand presence and strengthen its channel
partner network.
The company also unveiled its new corporate logo this year. The new logo
comes at a time when the company is also celebrating its centennial year.
Speaking on the occasion, Toshikatzu Koike, President and Representative
Director, Brother International, said, "India has always been a promising
market for Brother. We hope our investments in this region will give us an
opportunity to continue serving our long-standing and valued customers with an
improved level of local support. Our new investment is also a significant
endorsement of India as an emerging star performer in our overall plans."
Brother International recently unveiled its first Customer Corporate Solution
Center in India. The Customer Corporate Solution Center is a part of Brother's
global initiative to offer its customers a more convenient way to select
products suited for their needs and to get a first hand look at the company's
latest product offerings.