Bharat Sanchar Nigam Limited (BSNL) announced its partnership with Call2Action Communication India Private limited, with its formal entry into the Indian mobile advertising ecosystem by signing an agreement.
While announcing this partnership between Bharat Sanchar Nigam Limited (BSNL) and Call2Action, we expect that this partnership is going to create disruption in Mobile Advertising Ecosystem with innovative reward-based mobile advertising and promotions platform designed specifically for mobile network operators.
The services deliver rich interactive advertising and promotion content to mobile phones during routine everyday interactions such as calls, SMS, alerts, notifications, beacons, and other location-based interactions.
Online advertising is currently dominated by banner ads. Call2Action through Infomo intends to challenge this by providing a viable and sustainable mobile advertising alternative. Call2Action through Infomo provides a simpler mobile advertising ecosystem (Advertiser>Operator>Mobile User) that reduces costs and increases transparency. This will help Operators to build new incremental revenues that parlay their significant investment in mobile infrastructure assets.