Buffalo expands its presence in India

Buffalo Inc, Japan, announced its expansion plans for the Indian market with
a national distribution partnership with Advent Infotech, a value added
networking and telecom distributor.

Advent Infotech in India is a subsidiary of Advent Electronics Pte Ltd,
Singapore, part of the multibillion dollar Lion Group. Advent will be the sole
distribution agency for a selection of Buffalo's award-winning line of network
storage and wireless network-ing and memory devices across India. These products
are specially designed for the SOHO (small office, home office) segment.

While announcing Advent as the national distributor of Buffalo products for
the Indian market, Toshihiro Sakuma, GM, Buffalo Inc said, “Advent is the
leading networking distribution company in India, the niche player with a reach
that is wide enough to get Buffalo's products across to the entire country.
Tying-up with Advent will give us the exposure that we are looking for to spread
our presence in a country that we view as extremely important in our plans.”
He further added, “Our SOHO range is aimed to provide end-users with solutions
that easily solve their problems and enhance their experience.”

Commenting on the relationship, Anoop Verma, Country Manager, Advent India,
said, “We have been a focused player in the field of networking and were
seeking an alliance in the quality storage products segment for the India
market. Buffalo's products will enable the end-users to have high performance
oriented solutions through retail outlets.” The tie-up between Buffalo and
Advent enables a range of Japanese quality products to be available nationally
in India.