Cable&Wireless to intro digital signage in India

The UK-based href="http://www.ciol.com/Technology/Networking/News-Reports/CableWireless-announces-Ethernet-offerings/13809123510/0/">
Cable&Wireless is expected to foray into the digital signage
space in India in 2011. As a solution provider (SP), the company will
work together with content and network providers and infrastructure
partners. href="http://dqchannels.ciol.com/content/reselleralert/110031604.asp">Digital
signage is the electronic display of promotional
content and information with LED, LCD or plasma displays. The segment
is still at a very nascent stage in the country.

Speaking on the
significance of digital signage, Vikas Bansal, Director-Carrier
Sales, (India and South Asia), Cable &Wireless said that it could
facilitate multiple needs of communications, including retail and
public displays as well as in-house corporate communication. “Dynamic
content can be created, which can be changed instantly and this
technology combines digital screen with analytics software,” said
Bansal. It can be monitored and managed remotely through a central
warehouse, and linked with IP-based CCTV. Cisco has already come up
with Cisco Digital Signs which is built around its Digital Media
Suite that allows interoperability with hardware.

style="background: transparent none repeat scroll 0%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;"> href="http://www.ciol.com/News/News-Reports/CableWireless-gets-a-five-year-deal-from-Atkins/18809123707/0/">Cable
&Wireless is working with Vodafone and Marks & Spencer in
the UK, and is expected to renew such partnerships in India. "As
a solution providers, we will launch digital signage in a phased
manner in 2011 with a marketshare of at least five percent,
initially. Roll out will be done for premium customers, and we will
work with small SPs for tier-2 cities,” informed Sunanda Das,
MD-India and South Asia, Cable&Wireless. The company earlier
announced that it has invested $200 in the Asian market for the
expansion of value-added telecommunications portfolio. The company
started its operations in India in 1995.