Canon advocates use of original cartridges

New Delhi: Canon India introduced its new consumer promo which offers a Maxima watch worth Rs 599 on every purchase of Canon 303 and 912 cartridges, for free. The offer is valid till Sep 30, 2009. The offer which aims to promote usage of 'original ink' is running across the nation and has been in the market from July 1, 2009.

This watch comes in Canon branded tin pack and a manufacturer warranty of one year. As per Canon policy, this watch confirms to international RoHS standards.

VP Sajeevan, Asst Director-Consumer System Products Division, Canon India added, “Canon has always promoted use of original cartridges and this offer is another step towards the cause. Our printer segment has shown healthy growth throughout this year. As we aim at delighting our customers, we also plan to educate them thereby, persuade them to make the right decision. Original cartridges not just enhance the print quality but also support the longevity of the printers. This is just an effort to reach out to our target customers and spread the word to our customers.”

Sajeevan added, “Due to recession, customers have become very careful about their spending. Such an offer would give them reason enough to go ahead and buy original cartridges as it offers a Maxima watch which is a trusted brand and comes with a year long guarantee. This offer is an attempt to make the bond stronger with all our customers. We value our customers and such offers are just another way to acknowledge our gratitude to them.”