Canon and Kingfisher Airlines come together

DQC Bureau
New Update


DECEMBER 5, 2006


Canon India announced a promotional plan for its camcorder model DC22 in

association with Kingfisher airlines. This promotion program, which started on

December 1, 2006, will go on till December 31, 2006.

King Club members who fly the Good Times in December have a chance to win

this camcorder that is power-packed with unique features.

Commenting on the announcement, Dhiren Singh, Assistant Director, Marketing

and Consumer Imaging, Canon India said, "With the launch of this campaign,

we are looking at reaching out to about four lakh Kingfisher Airlines passengers

in 130 daily flights. We, at Canon, are extremely proud of the DC22 and feel

that the platform of introducing it in association with Kingfisher Airlines is

relevant as well as unique for this product category. With this campaign, we aim

to take the DC22 closer to the end-consumers and stick to our promise of

delighting them always."


The DC22 is the world's lightest camcorder with dual layer recording

capabilities, 2.7" LCD and high-resolution 16:9 widescreen mode and more.

Featuring high-precision Canon optics, a 2.2 megapixel CCD and the DIGIC DV

imaging processor, the extraordinary DC22 is truly a delight to own.

To participate in the scheme, one needs to log on to

and answer a few simple questions and can stand to win the 2-megapixel dual

layer recording DVD camcorder.

Singh further added, "With the holiday season approaching, this seems to

be the perfect opportunity for us to make this offering to our consumers in

order to enable them to capture special moments, bundled with the joys of

flying. It is our constant endeavor to come out with innovative offers for our


The promotion would include Canon DC22 quiz contest for King Club members,

in-flight 30-second advertisement in all five channels and advertisement in

"High Blitz" Kingfisher magazine. The campaign would also include

e-mails being sent to all King Club members in order to reach out to them at

every touch point.