Canon announces new finance scheme for cameras

Canon India announced a new financing scheme for its Digital SLR cameras.
This zero-interest financing scheme is being offered by Canon in association
with Citi financial, GE Countrywide and Bajaj Consumer Finance. The scheme is
valid till December 31, 2006.

Elaborating on this new scheme, Dhiren Singh, Assistant Director-Marketing
and Consumer Imaging, Canon India said, “With this scheme we aim to take
Digital SLRs closer to consumers by enabling easy finance options for those who
have been waiting for the right opportunity to purchase a DSLR or upgrade their
current SLR to a DSLR. We are working with three finance partners to roll out
this scheme which was launched on November 10 across the country.”

This scheme aims at reaching the end consumer, providing them an opportunity
to finance the purchase of Canon's range of Digital SLR cameras. The finance
schemes will be for 10 or 15 months with a six percent buy down amount, and will
be valid till the end of December 2006. The cameras that will be available under
this scheme are the EOS 30D (Rs 84,995), EOS 350D (Rs 46,995) and the EOS 400D (Rs
56,995).

Singh further added, “We remain driven at all times to design unique
promotions that deliver a superior consumer experience on one hand while
creating an unmatched sales experience for our channel partners on the other.”

DQC NEWS BUREAU