Canon India announced the launch of their 11 city free customer service camps for printers. The camps start on September 18, 2008 and travel through the cities of Jaipur and New Delhi in the North; Kolkata and Guwahati in the East; Mumbai, Pune and Goa in the West; Bengaluru, Chennai, Hyderabad and Kochi in the South. Spanning the entire country to ensure that Canon customers across the length and breadth of the country are touched with the camps the program finishes on December 21, 2008.
The service camps will be conducted in strategic locations in these cities to help more and more customers conveniently reach these destinations and avail this unique opportunity. Commenting on such a widespread customer service initiative by Canon, Alok Bharadwaj, Senior VP, Canon India said, “At Canon we consider, service as a key differentiator for our products. The free service that we extend to our customers is our way of proactively reaching out to customers and reassuring them that the company cares.” He further added, “Apart from free service these camps also intend to educate customers to maintain healthier printers and run them cost effectively.”
Customers can walk into any service camp with their product to avail the free service camp.
VP Sajeevan, Assistant Director-Consumer System Products Division, Canon India added, “We have planned this activity around the time of regional festivals in most of these cities as it is the opportune time to grab customers' attention to issues of ill effects of refilled cartridges and the eventual cost increases on using the same. This will also be an ideal ground for channel partners to re-connect with the existing customers, yet another unique way by Canon to help channel partners.”
Shamim Qadri, Assistant Director-Market Engineering added, “As part of our constant endeavor to provide world class service to customer and bring the Canon experience close to them, we have initiated the service camps to help the customer extend the life of their Canon printers. The life of a printer is dependent on its proper usage and maintenance. At Canon it is always our effort to educate customers on better maintenance of their printers. This camp is one more step towards this effort. We see this as another initiative towards our motto of 'Delighting you Always'.”
Continuing its tradition of designing innovative consumer contact programs this is yet another way in which Canon will reach out to its customers spread across various regions of this vast country and create an emotional connect.