Carmesi Raises Pre-Series A Funding, Led By Samrath Bedi

Carmesi has closed a Pre-Series A funding for 0.5 Million USD from Samrath Bedi, Managing Director of Forest Essentials – a luxury Ayurvedic beauty brand.

DQC Bureau
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Carmesi has closed a Pre-Series A funding for 0.5 Million USD from Mr Samrath Bedi, Managing Director Forest Essentials – a luxury Ayurvedic beauty brand. The round also saw participation from other prominent investors including Satveer Thakral from the Thakral Group, Mahesh Patel, Rohit Reddy, and Samir Saran. The existing investors who invested in Carmesi’s seed round raised in May 2017, also participated in the new funding round.


 “We are honoured to have Mr Samrath Bedi on board with us, and his immense expertise of successfully running a natural, high-end, retail brand will surely catapult Carmesi’s growth by many folds. It will also help us bring valuable innovation to the brand and product line in order to achieve a better connect with the Indian audience” said Tanvi Johri, Co-founder at Carmesi. The brand has been able to create a unique proposition for itself.

And with its recent product development, it has become the first and the only brand in the country to offer completely biodegradable disposal bags that enable a safe and hygienic disposal of used pads. Moreover, it enjoys the distinction of having incredibly thin pads that are extremely soft to use.

Talking about the brand and its potential to become one of the leading players in the industry, Mr Samrath Bedi, Managing Director- Forest Essentials and the lead investor in the recent Pre-Series A funding raised by the brand shared, “Carmesi as a brand is very relevant today, both socially and environmentally. Given our long association with Women empowerment, it has been a natural fit for me to collaborate on this.”


He further added, “There is a gap in the market with respect to addressing female hygiene with a safe yet environmentally-conscientious approach, and I think that this space has huge potential going forward. Not only should it be our endeavour to remove the taboo associated with a women's menstrual cycle and health, but to also do it in a manner which is not detrimental to the planet.”

The brand will be able to utilize the funds to further strengthen the brand’s marketing, expanding the product line to introduce more sustainable period-care products, and establish a stronger and well-penetrated distribution strategy.

Co-founded by Tanvi Johri and Rikshav Borah in November 2017, Carmesi aims to make periods a ‘safe’ time of the month for women. Made of cornstarch and bamboo fibre, the pads provide a completely natural and sustainable alternative to the chemically-laced synthetic pads. The brand promises to deliver an exceptional experience for one’s menstrual cycle through tailored delivery, customization of sizes, and an extremely elegant packaging.

Each Carmesi pad comes with a chic resealable, easy-to-carry, and completely biodegradable disposal bag, for a convenient disposal. It is available to be purchased online through its official website of carmesi and other e-commerce platforms including Flipkart, Amazon, Nykaa, and Purple. With a customer base of more than 50,000 customers, Carmesi is growing at a rate of about 25% month-on-month.

carmesi sanitary-pad forest-essentials